Scünci, the innovative leader in fashion hair accessories, has just released a new crop of fitness-themed designs. The updated range includes new products such as the Luxe Basic Stretch Headwrap, the Luxe Braid-Back Stretch Headwrap, No-Slip Silicone Headwraps, and No-Damage Reflective/Solid Elastics, among other items. Sydney beauty PR Agency Polkadot PR, working with Scünci, provides the following information from the corresponding press release for this new line:

Scünci has launched their Everyday & Active range focusing on premium fabrics with a perfect fit size to ensure maximum comfort and durability. Using a palette of navy with splashes of Pop Pink, sport blue and highlights of berry and orange, this range also plays with prints, braided fabrics, mesh details and reflective accents – you won’t have seen anything like it.

The Comfy pieces of the collection represent the need to un-plug and de-stress. Combining quality and affordability, you’ll see softer colours and beautiful fabrics. Some of the key features in the Comfy pieces are weaving, lightweight No Slip Grip technology that Scünci is known for and lace.”

Creating a new line? Consider sportswear

Sportswear is practically ubiquitous these days—according to many retailers, workout clothing is selling faster than traditionally popular items like jeans and blouses. Suffice to say that sportswear is now the new chic, and men and women are more inclined than ever to look good while working out. If you are in the clothing business, workout clothes should be at the top of your list of items to add to your portfolio.

The need for a good press release

When the time comes to promote your new line, just like Scünci, your company will need to come up with a well-written press release for it. Press releases are time-honoured methods of letting media know when your company or business has something newsworthy to share. The publicity generated by a press release can help your business grow, and even establish you as a leading authority in your industry.

Ensuring an effective press release

In a press release, the human-interest angle is key, so before you issue a press release, you need to ask if you have a human-interest angle, and if you can show that your product or service will have an impact on people. Finding a good human-interest angle may be difficult on your own, but not when you have one of the top Sydney PR Agencies like Polkadot PR taking care of your promotional needs. Scünci has entrusted its marketing communications and promotions to the company for eight years; it’s about time your business did, too.

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