by Dionne Taylor | Oct 23, 2019 | Digital Marketing Strategy
You’ve heard that online marketing is the way of the future. You know that you need to get your business online, grow your presence, and start using digital channels to grow brand recognition and turn tire-kickers into bona fide customers. The only problem is, you... 
by Dionne Taylor | Oct 15, 2019 | Digital Marketing Strategy
If you’ve recently built or upgraded your website, or just started to focus on digital marketing strategy, chances are you’re learning that there’s a lot more to it than you thought. You’ve probably run into many different terms for all sorts of things that you never... 
by Dionne Taylor | Aug 6, 2019 | Digital Marketing Strategy
You’ve probably heard the term “pain point” before. You’ve probably been told that the best, most successful business ideas offer solutions to customers’ pain points. They solve problems and are innovative and groundbreaking. However, unless you have a business degree... 
by Dionne Taylor | Jul 17, 2019 | Digital Marketing Strategy
If you’ve read anything about marketing in the past ten years, you’ve probably read about inbound marketing, content marketing, and the benefits of blogging for marketing. If you haven’t tried it yet, you might be wondering what a blog post can do for your brand and... 
by Dionne Taylor | Jul 2, 2019 | Digital Marketing Strategy
A lot of things have changed in marketing, since the internet became the preferred method of reaching prospective customers. Defining your target audience is not one of those things. Whether you call them your target demographic, your ideal customer or customer... 
by Dionne Taylor | Jun 10, 2019 | Digital Marketing Strategy, Search Engine Marketing
When you first dive into the wonderful world of internet marketing, you’re going to hear lots of things. Some people will tell you that search engine optimisation or SEO, is dead. (It’s not, but it has changed.) Some people will tell you that organic SEO is the... 
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