Investing in public relations has countless benefits including building relationships, building a valuable reputation, and building credibility. The same credibility could not be matched by an advertising campaign, no matter how widespread. And it’s this credibility...
Move over emerald, Pantone has announced their ‘it’ colour of 2014 – Radiant Orchid, a pinky purple hue that apparently ‘blooms with confidence and magical warmth’ All this excitement has had lifestyle PR agencies like Polkadot PR in a flap over new pitches and...