There’s no denying that the PR landscape has changed irrevocably due to the COVID-19 pandemic. Social distancing, lockdown, and a ban on interstate travel have meant not only an enormous upheaval to the way each of us lives our lives, but to the way the media brings...
COVID-19, Coronavirus, Corona there are so many names – however you refer to it, there’s no denying that it’s dominating our news cycle, our conversations, our way of living, and how we communicate with media. It’s changed the media landscape as we know it, and they...
Purpose of this free PR tools list and guide Once you have defined your target audiences, probably a group of customers, you need to then find which influencers they pay attention to AND that might be willing to work with you in order to promote your business,...
If you’re a small business owner, chances are you’ve heard of the mythical marketing beast that is the media release. According to the legends, this marketing document has the power to catapult your company from obscurity to household name and can solve all your...
Public relations is, without a doubt, a very specialised branch of marketing and communications, and it’s always a good idea to trust the pros with your company’s public image and PR tactics. That having been said, there are a few PR tactics that are so...
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