by Dionne Taylor | Oct 3, 2017 | PR Resources
Every professional and business person has heard of PR, but here’s a little secret: if you asked them all “what is PR?” many would be completely stumped, while most would provide some vague answer about communications and media relations. That’s because...
by Dionne Taylor | Sep 12, 2017 | PR Resources
The problem with all things marketing (to the non-marketing person) is that much of it seems either mysterious or frankly, just made up. You only have to watch someone’s eyes glaze over when you mention SEO or branding to know that they’ve zoned out and...
by Dionne Taylor | Nov 5, 2016 | PR Resources
You may have noticed the increasing number of business awards out there – industry awards, magazine awards, association awards, community awards, people awards… the list is endless. Have you also noticed that there are certain companies or individuals that always...
by Dionne Taylor | Oct 4, 2016 | PR Resources
A freelance PR friend of mine recently asked for some PR tips to help him improve on his media influencer pitching process, and the subsequent relationship-building that follows from a successful pitch (e.g. event arrangements, provision of images and samples,...
by Dionne Taylor | Aug 31, 2016 | PR Resources
This post is all about how to find more of the right PR opportunities for free. It contains one of my best-kept secret methods for spotting PR opportunities in real-time so that you can respond to journalists and bloggers quickly in order to bag the coverage. This...
by Dionne Taylor | Apr 14, 2016 | PR Resources
This guide explains the importance of building relationships with key influencers as part of any successful PR, influencer marketing or outreach campaign. Over the past decades, marketing and PR professionals and anyone ‘accidentally’ involved in marketing and PR like...
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