Has the Press Release Had its Day?

Has the Press Release Had its Day?

As publicists, press releases are in our blood. We can write them in our sleep and craft story angles on the fly. But as the industry evolves and progresses, the old one-pager seems less and less relevant. When a new client approaches a PR firm, the first thing they...
GET THE MOST OUT OF YOUR SOCIAL MEDIA

GET THE MOST OUT OF YOUR SOCIAL MEDIA

Like it or not, social media is now of critical importance to all businesses –big or small, corporate or consumer. Engaging in social media can mean return on your investment as well as an enhanced reputation. No one wants to be left behind and as a result...
The Pitch

The Pitch

The Pitch I can do a PowerPoint presentation in my sleep. I can include flashy phrases such as “Return on Investment” and “Media Landscape” and when it comes to pitching to clients, I spend most of the time in the presentation trying to read their every cue. What’s it...

Pin It on Pinterest