While lots of businesses might have a social media presence, it can be difficult to know if you’re getting the most out of it.

It might be that you feel you’re struggling to really engage with your audience, to raise brand awareness, drive traffic to your website or get a good ROI from your social media channels. And on top of that, your time might also be limited. So we’ve put together our top 10 free social media marketing templates to help you get the most out of your social media. Fast.

Expect to find everything from strategic planning, auditing, ongoing management, analysis to reporting, so there should be something for everyone to have a try.

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Social Media Plan Template

This detailed, helpful guide and template has been put together by the Australian Government and offers a six-step Social Media Planning Checklist to help you get started, before advising you on what you’ll need to include in a social media plan and how to do it.

As well as help with putting your social media plan together, there is also advice on creating a social media team, along with social media tips and resources for businesses too.


7 Social Media Templates To Save You Hours Of Work

Hootsuite has put together these handy templates covering all of your social media needs that promise to save you hours of work. Hooray.

Their social media strategy template is super easy to follow, as you simply answer the questions to find out what your goals are, how to achieve them and finally, how to measure them.

There’s also a template for carrying out an audit for your current social media, to see what’s working and what needs tweaking, along with an editorial calendar, which is super helpful for planning your content effectively. Finally, there’s an analytics template covering what you should record and to check you’re on track with your goals.


Plan A Social Media Strategy In 5 Steps

Follow these simple steps to find out what you want your social media to achieve and how you’ll be able to get there, with this social media strategy template. Why? Because marketers who have strategies in place are 538 per cent more likely to be successful. Quite a compelling stat.

And for some more top tips on creating a social media marketing strategy for growing your business, hop over to:


50 Free Social Media Templates To Help You Get More Done

With 50 free templates, expect help with everything you could ever need to plan, deliver and measure your social media.


Free Social Media Templates For Excel

Especially good for any Excel fans out there, these social media templates can all be used in Microsoft Excel. There are templates for planning campaigns, content calendars, auditing and reporting. There’s also a template for influencer marketing, which helps you find key influencers that complement your brand and goals. As well as finding those all-important influencers, the template also helps you keep track of what they’re covering on their social media channels so that you can target them with relevant information.


How To Create A Social Media Marketing Strategy: A Beginner’s Guide

This free template is great for businesses that are new to social media, as not only does it offer a free strategy template, but it also offers a helpful beginners guide alongside it about the importance of a social media strategy and how to create one.

From picking which social media channels to use, to working out what is best to post for your business, there are simple fill in the blanks within this template, which aim to help you achieve your social media goals.

But if you feel you need to learn a bit more about social media more before getting started with a social media strategy, we’ve put together 10 of the best free online social media training courses to try.



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Social Media Calendar Template for Small Business

Aimed specifically at small businesses out there, who might have limited time and resources, this template is aimed at you. The template creators have even given some handy tips on getting the most out of the template, such as how you can customise the template for your business and the importance of using automation for social media posts to save time.


13 Free Social Media Graphic Templates

Don’t have a snazzy graphic designer to whip up some social media graphics for you? Fear no more as the guys at inspiration feed have put together 13 free social media graphics templates to help you create everything from Facebook cover photos to YouTube cover templates.


How To Create Social Media Videos

If you’re like many businesses out there who are unsure how to create their own videos for social media, this could be the template for you. And it’s thought that by 2020, online videos will make up over 80 per cent of all internet traffic, so now is the time to get on board.

But if you don’t know where to start when it comes to videos, this post gives some top tips on what you could cover in a social media video from product demo videos or explainer videos, how-to videos, promo videos to event videos. There are also top tips on how to create a strategy for creating videos and helpful case studies to show you some examples of how businesses have successfully used social media videos in their campaigns.


4 Time-Saving Social Media Management Workflows and Templates

For the time poor out there, these free social media management templates might be for you. The 4 free templates cover everything to get you started quickly, including how to create a social media strategy, social media posts, a social media calendar and how to get the best social media management workflow to save time.



Hopefully, some of these free templates will help you either get started with your social media or improve what you’re already doing. But if you’d like some advice or support with running your social media, Polkadot Communications can help put together and run your social media campaigns.

Get in touch and we can talk about how we can make your brand famous.


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