NEWS

You’ve heard that online marketing is the way of the future. You know that you need to get your business online, grow your presence, and start using digital channels to grow brand recognition and turn tire-kickers into bona fide customers. The only problem is, you...

If you’ve recently built or upgraded your website, or just started to focus on digital marketing strategy, chances are you’re learning that there’s a lot more to it than you thought. You’ve probably run into many different terms for all sorts of things that you never...

You’ve probably heard the term “pain point” before. You’ve probably been told that the best, most successful business ideas offer solutions to customers’ pain points. They solve problems and are innovative and groundbreaking. However, unless you have a business degree...

If you’ve read anything about marketing in the past ten years, you’ve probably read about inbound marketing, content marketing, and the benefits of blogging for marketing. If you haven’t tried it yet, you might be wondering what a blog post can do for your brand and...

A lot of things have changed in marketing, since the internet became the preferred method of reaching prospective customers. Defining your target audience is not one of those things. Whether you call them your target demographic, your ideal customer or customer...

It’s impossible to avoid the term “digital marketing strategy” these days. If you’re in business, you probably hear and see it everywhere, from online entrepreneurship blogs to business networking groups.  You’ve been told you need one if you want to succeed in...