NEWS
The latest news and tips from the Polkadot Communications team.
Top Free PR & SEO Tools to Find Influencers
Purpose of this free PR tools list and guide Once you have defined your target audiences, probably a group of customers, you need to then find which influencers they pay attention to AND that might be willing to work with you in order to promote your business,...
Digital Marketing Channels: What They Are & How To Choose Them
You’ve heard that online marketing is the way of the future. You know that you need to get your business online, grow your presence, and start using digital channels to grow brand recognition and turn tire-kickers into bona fide customers. The only problem is, you...
Why You Need Landing Pages and How to Use Them
If you’ve recently built or upgraded your website, or just started to focus on digital marketing strategy, chances are you’re learning that there’s a lot more to it than you thought. You’ve probably run into many different terms for all sorts of things that you never...
Furry Friends Forever… Fur Babies on the Rise with Families
Did you know that Australia has one of the highest household rates of pet ownership in the world? The emergence of the 'pet parent' and the 'fur baby' phenomenon has certainly grabbed Australia with both paws. In fact, the term ‘fur baby’ was included in both the...
Observing Podcasting’s Big Surge in Popularity (Our 2019 View)
Fun fact, "Podcasting" was first defined in Wikipedia in November 2004, and one of the earliest adopters from the mainstream media was the BBC, in the UK, with the BBC World Service show, Go Digital, podcast in August 2001. We’ve come a heck of a long way since then,...
A Look Back (Feb 2017): Identifying Marketing Pain Points & How We Approached Solutions
You’ve probably heard the term “pain point” before. You’ve probably been told that the best, most successful business ideas offer solutions to customers’ pain points. They solve problems and are innovative and groundbreaking. However, unless you have a business degree...
What are the Benefits of Blogging for Marketing?
Define And Reach Your Target Audience In Digital Marketing
A lot of things have changed in marketing, since the internet became the preferred method of reaching prospective customers. Defining your target audience is not one of those things. Whether you call them your target demographic, your ideal customer or customer...
We’re officially one of the Top PR Firms in Sydney, Australia
Investing in public relations has countless benefits including building relationships, building a valuable reputation, and building credibility. The same credibility could not be matched by an advertising campaign, no matter how widespread. And it’s this credibility...
What is Search Engine Marketing & Why does your business need it?
When you first dive into the wonderful world of internet marketing, you’re going to hear lots of things. Some people will tell you that search engine optimisation or SEO, is dead. (It’s not, but it has changed.) Some people will tell you that organic SEO is the...
How to Create an Innovative Digital Marketing Strategy
It’s impossible to avoid the term “digital marketing strategy” these days. If you’re in business, you probably hear and see it everywhere, from online entrepreneurship blogs to business networking groups. You’ve been told you need one if you want to succeed in...
Why You Don’t Need to Write A Media Release
If you’re a small business owner, chances are you’ve heard of the mythical marketing beast that is the media release. According to the legends, this marketing document has the power to catapult your company from obscurity to household name and can solve all your...
PR Newswire Press Release Feed
- CCIEE 2026 Data Center Intelligent Construction Technology Forum Held in Malaysia October 10, 2026
- Dance drama 'Odes to Heroes' concludes Malaysia run in Kuala Lumpur October 10, 2026
- First Patient Dosed in Phase III Perioperative Study of Cadonilimab (PD-1/CTLA-4) in Colon Cancer October 10, 2026
- iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share October 10, 2026
- J&V Energy Accelerates Low-Carbon Growth with Integrated Energy and Infrastructure Solutions October 10, 2026
- ONLYOFFICE 10.0 brings AI tools, modular apps, and stronger security to its open-source office suite October 9, 2026
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