De Lorenzo has partnered with leading beauty PR Agency, Polkadot PR to help promote three new looks from its S/S14/15 Novacolor Collection. The hairstyles were inspired by the casual chic look found on runways and the streets, which are not only feminine and very wearable, but perfect for the summer as well.

The first look incorporates Wild Cherry, Ruby Red, and Claret hues to create a bold look. De Lorenzo’s Elements Afterglow and Elements Amplify were then used on the crimson tresses to create soft waves, while Elements Vapour Mist was applied for added shine and frizz reduction.

The second look lends warmth to fair hair by contrasting lighter blonde tones with darker ones, followed by apricot hues to emphasise highlights. To boost volume, the look is finished off with Elements Amplify and Defence Extinguish.

The last look utilises the company’s latest Novacolor variant, Ice Violet Blonde. A modern twist on the platinum blonde look, this hairstyle features beige blonde as the main colour, interspersed with subtle darker tones in the lengths. To add texture and achieve a windswept volume, Elements Ocean Mist and Elements Sandstorm were also used.

De Lorenzo has a storied history of creating stunning looks through the use of its salon-quality hair products. As the company introduces its newest creations, Polkadot PR is dedicated to helping it push the Novacolor and Elements lines to both consumers and stockists by generating ample media coverage.

To learn more about Polkadot PR’s services, simply visit:

About Polkadot PR

A renowned Sydney PR Agency, the firm is led by Dionne Taylor, a journalist-turned-public relations guru. To date, the company has worked with over 500 brands in the lifestyle, interiors, beauty, fashion, travel, home, professional services, food, and beverage industries. Among the services Polkadot PR offers are publicity, strategy, media relations, event management, social media, marketing and copywriting.


Pin It on Pinterest