There’s no denying that the PR landscape has changed irrevocably due to the COVID-19 pandemic. Social distancing, lockdown, and a ban on interstate travel have meant not only an enormous upheaval to the way each of us lives our lives, but to the way the media brings news and information to the public, and how your customers are consuming.
Digitally-based agencies and brands who have been able to make a swift shift to online sales seem to have fared best amongst the chaos that has ensued over recent weeks and months, and now more than ever before, public relations is a critical component of every brand’s growth strategy.
In our highly sought-after resource, The Last PR Playbook You Will Ever Need, we help outline what PR really means to brands, and identify some of the top PR resources to give your brand an unfair advantage against the competition. However, things have changed both subtly and dramatically throughout the PR landscape this year, so we wanted to give you the most up to date information about ways you can market your brand. There are now new hurdles to face for every brand, as well as new and game-changing ways to tap into critical PR resources.
In this PR Playbook addition, we’ll help you to understand PR in a post-COVID-19 world and ensure you’re harnessing the best in PR strategy for your brand.
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