Attempting to do everything alone is one of the biggest mistakes a business owner can make. Whether you’re just starting out or already have an established brand, finding a strategic partner to work with is a great way to move your efforts up to the next level.

Benefits of having a strategic partner

What is a strategic partner? This is another business with which you go into an agreement to help both of you achieve more success. One of the best strategic partners to work with is a non-profit organisation. When you work with a non-profit, you can raise awareness for both your brand and the non-profit’s cause, reach new markets, win customer loyalty and, ultimately, help each other increase funds.

The greatest benefit of working with a non-profit, however, is that you associate your brand with an entity that spreads goodwill to those who are not so fortunate.

Meat District Co. and Starlight Children’s Foundation

The partnership of Meat District Co., a new restaurant on King Street Wharf, and the Starlight Children’s Foundation, a global children’s charity group, is one good example of a strategic endeavour. The restaurant has decided to collaborate with the foundation to help the latter raise the necessary funds for its Dish Up a Wish program. Hospitality Magazine provides more info on the non-profit’s cause:

The Starlight Children’s Foundation is asking cafe owners and restaurateurs to help raise $1.2 million as part of its Dish Up a Wish program.

The funds will help to grant 185 Starlight Wishes for seriously ill and hospitalised children and their families.

Restaurants and cafes can Join the Mission by adding an optional donation to every bill, or dedicating a dish and donating the proceeds to the Foundation.

To support Starlight’s program, Meat District Co. will donate $1 for every dessert sold, to help make sick kids’ dreams a reality. The restaurant plans to continue its efforts throughout November and December 2014, and January 2015.

Finding the right strategic partner

Like Meat District Co., you too can find a non-profit to work with to help establish your brand. Looking for the right strategic partner requires careful consideration. One of the first recommendations of a good PR Agency in Sydney like Polkadot PR is to choose a partner that makes sense both to your business and to your customers. For the partnership to work, it must be a win-win-win relationship for everyone involved. This includes your business, your partner, and your customers.

Take a good look into the non-profit sector for mutually beneficial partnerships that you can enter into. Accomplished Public Relations Agencies with ample experience liaising for such partnerships would be your best ally in choosing a non-profit partner for your business.

(Source: Restaurateurs Urged To Dish Up A Wish for Sick Kids, Hospitality Magazine, 29 Nov. 2013)

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