If you’re not making any effort to get interviewed by media movers and shakers, chances are they won’t find you, because they simply don’t have the time to look for you—not when there are so many brands out there clamouring for their attention. PR companies in Sydney can get you the media coverage you’re looking for. PR professionals have regular contact with producers and editors from the top national newspapers, magazines, and radio/TV programs—relationships that you or your in-house PR person may not have.

A good PR Agency constantly has its ear tuned to a buzz—any buzz—that it could use to gain favourable promotional advantage for its clients. That’s why news articles like this one from B&T are of particular interest to PR firms:

“Sydney radio station Kiis 1065 has experienced its first ratings drop with the Kyle Sandilands and Jackie O led station falling to second place behind WSFM.

Kiis 1065’s overall Monday to Sunday share of all listeners 10+ has dropped to 8.5%, according to GfK’s third metro survey for the year.

However Australian Radio Network’s (ARN) strategy of dominating Sydney’s FM stations by holding number one and two positions is still intact with WSFM rising to first place.

WSFM now has 9.2% of Sydney listeners and is second only to Macquarie Radio Network’s 2GB which has 13.2%.

2GB is today celebrating 10 years as Sydney’s number one radio station, with today’s survey marking the station’s 80th consecutive survey win.

WSFM’s ratings bump is thanks to a major marketing campaign to promote the Classic Hits Network’s Sydney and Melbourne rebrand to Classic Hits Pure Gold.”

PR companies can use information like this to their advantage. Since PR Agencies pitch to radio stations all the time, knowing who’s on top or what programs the audience is listening to helps them ensure that their pitches remain relevant to their client’s target market.

Competent public relations companies in Sydney like Polkadot PR can provide you with a focused promotional campaign for local and even national media, headed by a team with proven experience in the PR world, to get your voice heard. They can pitch one, two or three stories to the most important radio producers in the industry without batting an eye. This level of synergy and rapport is something that can be extremely beneficial to your brand.

The next time you think of launching a promotional campaign, consider putting a quality PR Agency like Polkadot PR in charge.

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