As the saying goes, we eat with our eyes and consumption of sweets and chocolates is no exception. From pastries, to cakes, to sugary sweets, we all enjoy a little bit of guilty pleasure once in a while. Now, more and more budding chefs and foodies alike are expanding their skills thanks to the newly launched Australian Patisserie Academy who opened their doors in August at their Northern Sydney Institute (part of Tafe NSW) located in North Ryde.
As a PR Agency in Sydney, it’s Polkadot PR’s job to encourage influencing food writers and chefs to visit the Academy and get a ‘taste’ of the student life. Public Relations Agencies are influential in the promotion of new and existing courses, and currently, Polkadot PR is working hard to encourage Aussie consumers to try their hat at sugary creations.
We all see those ‘chefs’ on TV making intricate cooking techniques look ‘so easy’ and the APA’s aim is to train and mould the budding cook, absolute beginner and seasoned chef into a Patisserie Master.
The APA will offer specialised courses in Chocolate, Patisserie, Sugar, Bread and Cake Design and Decoration, all delivered by internationally acclaimed, award-winning chefs with a wealth of knowledge in the industry. PR Agency works with chefs including Herve Boutin, the only Meilleurs Ouvriers de France (MOF) Patisserie Chef in Australia, Andre Sandison, Vivek Angre and Joseph and Angelo Roche.
As part of the launch, Polkadot PR ran a creative PR event where the Sydney PR Agency mingled with key Australian media including food writers and bloggers alike.
Media were exposed to the secrets of tempering chocolate, making the perfect sour dough bread, pulling sugar and gained the skills necessary in dessert decorating.
The Northern Sydney Institute, part of TAFE NSW, is one of Australia’s leading providers of vocational training and tertiary education. The Institute has seven established campus locations: Hornsby, Meadowbank, Northern Beaches, Ryde, Crows Nest, St Leonards and Bradfield Senior College.
