Ever dreamt of doing the Macarena with 3000 other people in a class led by the world-famous Zumba instructor all whilst cruising through the Caribbean? Luckily, the Polkadot PR director can tick that one off her list…

Last month she was fortunate enough to be invited to the annual Zumba® Cruise which celebrates instructors from all over the globe in a week-long experience of dancing, exploring and partying. The celebration marks a tradition in the Zumba® calendar; a chance to bring together the global instructors, a chance to learn new choreography, mingle with likeminded Zumba fans and generally, have fun.

Founded in 2001, Zumba® is the largest branded fitness company in the world — reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries.

Exercise in disguise

Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® speciality classes – from aquatic-based to those specifically designed for active older adults and children.

During the cruise, guests could choose from up to 20 classes per day with a highlight class attended by all 3000 guests on the decks of one of the world’s largest vessels.

Strong by Zumba®

Polkadot PR began working with Zumba® this month as we plan our national launch of Strong by Zumba®. The new exercise discipline combines high-intensity interval training with well-known music where the moves are cleverly choreographed to the beat of the music – every beat has a step – every step has a beat. Forget everything you know about Zumba® (did someone say Merengue, Salsa, Hip Hop…) and think burpees, side lunges, planking, push-ups and more.

Each class uses reverse-engineered music tracks to match every move. The result is a one-hour workout that focusses on training to the tempo through a fully immersive and unforgettable group fitness experience where participants are pushed to their limits through music motivation.

Polkadot PR now gears up for the launch of Strong by Zumba® which will take place in Sydney in July. Stay tuned for the free public event!

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