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You know it’s true… planning and executing a successful PR strategy takes time, energy and cash. And with so many different potential strategies, tactics and tools to evaluate, test and manage, your resources can vanish faster than you realise (especially your cash!).

So if you’re in that position right now, or you’re worried that you might end up there, we’ve developed a great PR Budget Template for you to help you manage your finances.

You can use this Excel template to list all of the tactics you are thinking of deploying in your PR strategy and then note down your planned expenditure over the next 12 months. You can then note down your actual expenditure as you progress through the year to ensure that you stay on track and don’t overspend. We hope it helps!