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10 Absolutely Essential Marketing Trends 2021 Will Bring
After the year we’ve had in 2020, it’s not surprising every marketer and his brother are scrambling to try and identify which marketing trends 2021 is likely to bring. Many companies saw their hard-laid plans go out the window during the pandemic, and it’s anybody’s...
Post-Covid-19 Brand Recovery Playbook
There’s no denying that the PR landscape has changed irrevocably due to the COVID-19 pandemic. Social distancing, lockdown, and a ban on interstate travel have meant not only an enormous upheaval to the way each of us lives our lives, but to the way the media brings...
Navigating The New Normal – Working From Home & Staying Connected As A Team
COVID-19 has changed a lot of things for many people. Family gatherings are now only with those from the same household, toilet paper is worth more than gold and brunch with the girlfriends is a thing of the past. But society is adapting. We are becoming savvier with...
Who needs a gym when you have a living room? Your COVID-19 at home work out sorted!
So, day one of isolation we affirm we are going to take this crazy COVID-19 situation as an opportunity to improve our health. Day two comes around and we are eating lasagne in the shower whilst singing along to ‘Don’t Stop Believin’ by Journey… Whilst our intentions...
The rise of the pet furnomenon
It is hard to believe that just a few short weeks ago, our daily routine of going to work, kissing our pets goodbye, or telling them that you’ll miss them and will be home soon (if you’re like me), was going to suddenly turn into a new routine. With all that COVID-19...
Free COVID-19 Communications Hotline for Businesses & Not-For-Profits
We have set up a COVID-19 communications hotline for any small business or not-for-profit who are challenged with cut marketing spend and who are unsure how to navigate their communications during this time. The intention of the hotline is to help Australian brands...
The Ins And Outs Of Pitching To Media In A Time Of Crisis
COVID-19, Coronavirus, Corona there are so many names – however you refer to it, there’s no denying that it’s dominating our news cycle, our conversations, our way of living, and how we communicate with media. It’s changed the media landscape as we know it, and they...
How to Market a Restaurant on Social Media
Australians love good food, whether it’s high-end, fine dining or a more casual environment with fabulous, finger-licking enjoyment. To get them to make the most of your restaurant’s delicious offerings, however, you have to first get them into the place or finding...
How to Promote Your Travel Website with Social Media Marketing
Who would have thought some 20 years back that by now humans would be booking the bulk of their travel online? The internet has truly changed our lives, and the evolution of travel websites has made it aeons easier to find the experiences we want. The trouble is, with...
8 Hotel Marketing Ideas to Attract New Customers & Boost Your Earnings
With the recent world news about fires and climate issues, the hospitality industry in Australia is fully expecting tourism to take a dip. One in 13 Australian jobs rely on tourism, according to this January 2020 government press release. The best defence is for the...