Adina HotelWhen a new hotel opens, a successful media launch is critical for success. Polkadot Communications helped Adina get off to a flying start.
Adina Hotel is a chain of hotels throughout Australia offering comfortable and affordable accommodation in regional and metropolitan areas. With a brand recognition well known by Australian and international travellers, a new property in Sydney’s popular Bondi Beach became the focus of their PR campaign.
As one of Australia’s largest accommodation providers welcoming guest for over 30 years, Adina currently offers a range of accommodation solutions including studio, one, two and three bedroom apartments for travel enthusiasts throughout Australia, New Zealand and Europe. Adina recently opened their much anticipated Bondi Beach property and Polkadot PR was appointed to launch the venue and roll out a travel PR campaign.
To promote the new development in Bondi Beach in a positive light despite ongoing local community’s concern.
To make Adina Bondi Beach the go to destination for all travellers coming to Sydney.
To highlight the precinct in which Adina Bondi Beach is located.
The campaign kicked off with an exclusive media launch held at Bondi Icebergs to share with media the story behind Adina Apartment Hotel Bondi Beach followed by a walk-through of the hotel.
A street activation including street graffiti to lead consumers to the Hall Street location built awareness in the lead up to the official opening.
Key travel media were invited to spend the night at the hotel where they enjoyed the use of the hotel facility and reviewed their time spent as well as engaging with trade media who covered the property including all travel trade and interior lifestyle trade who shared the story of the textile selection process.
When the much anticipated Adina Hotel Bondi Beach launched, Polkadot Communications steered the ship in achieving hype and excitement within the media and the public.
After a successful media launch and coordination of media stays, the press coverage shortly flowed.
- Month #1 – Clippings 25% 25%
- Month #2 – Clippings 40% 40%
- Month #3 – Clippings 50% 50%
- Month #4 – Clippings 80% 80%
- Month #5 – Clippings 90% 90%
- Month #6 – Clippings 100% 100%
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