Adina Hotel

When a new hotel opens, a successful media launch is critical for success. Polkadot Communications helped Adina get off to a flying start.
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Executive Summary

Adina Hotel is a chain of hotels throughout Australia offering comfortable and affordable accommodation in regional and metropolitan areas. With a brand recognition well known by Australian and international travellers, a new property in Sydney’s popular Bondi Beach became the focus of their PR campaign.

The Challenge

As one of Australia’s largest accommodation providers welcoming guest for over 30 years, Adina currently offers a range of accommodation solutions including studio, one, two and three bedroom apartments for travel enthusiasts throughout Australia, New Zealand and Europe. Adina recently opened their much anticipated Bondi Beach property and Polkadot PR was appointed to launch the venue and roll out a travel PR campaign. 

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To promote the new development in Bondi Beach in a positive light despite ongoing local community’s concern.

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To make Adina Bondi Beach the go to destination for all travellers coming to Sydney.

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To highlight the precinct in which Adina Bondi Beach is located.

Our Solution

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Step #1

The campaign kicked off with an exclusive media launch held at Bondi Icebergs to share with media the story behind Adina Apartment Hotel Bondi Beach followed by a walk-through of the hotel.

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Step #2

A street activation including street graffiti to lead consumers to the Hall Street location built awareness in the lead up to the official opening.

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Step #3

Key travel media were invited to spend the night at the hotel where they enjoyed the use of the hotel facility and reviewed their time spent as well as engaging with trade media who covered the property including all travel trade and interior lifestyle trade who shared the story of the textile selection process.

Results

When the much anticipated Adina Hotel Bondi Beach launched, Polkadot Communications steered the ship in achieving hype and excitement within the media and the public.

After a successful media launch and coordination of media stays, the press coverage shortly flowed.

Campaign Stats

  • Month #1 – Clippings 25%
  • Month #2 – Clippings 40%
  • Month #3 – Clippings 50%
  • Month #4 – Clippings 80%
  • Month #5 – Clippings 90%
  • Month #6 – Clippings 100%

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Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Vibe Hotels

“Vibe Hotels engaged Polkadot Communications to help gain media coverage for the Summer Vibe campaign. The Team at Polkadot Communications assisted Vibe’s Marketing Team with securing a celebrity ambassador, media relations and events. Professional at all times, the Team at Polkadot Communications also injected an important dose of personality and fun into the campaign.

“Whilst they were efficient and organised, they were also creative, friendly and always adding new ideas. Polkadot Communications' work was backed up by comprehensive weekly phone WIPs and informative monthly reports. Polkadot Communications' contribution to the successful Summer Vibe campaign was significant.

“We have since selected Polkadot Communications to work on subsequent campaigns and look forward to working with the Team into the future.”


Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:10:17+00:00

Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)

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Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

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FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

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