Beautyblender

Already the 'go to' beauty brand in the US for makeup artists, we helped Beautyblender achieve the same heights in Australia.
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Executive Summary

Beautyblender make up sponge is the must have makeup accessory for women after a flawless finish.

Popular in the USA and throughout it was time to launch the brand into the hands and makeup kits of Aussie women.

The Challenge

Beautyblender is a makeup sponge that is imported from the US, used by professional makeup artists and aspiring beauties.

The product assists in achieving a flawless complexion and is a much-needed beauty accessory for any woman.

Beautyblender approached Polkadot Communications to assist with the launch of its product into the Australian market.

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To demonstrate the unique technique used in Beautyblender to achieve a flawless finish.

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To get the Beautyblender in the make up kits of influential Australian make up artists.

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To promote Beautyblender as a perfect gift for mother’s day, Christmas, etc.

Our Solution

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Step #1

The campaign kicked off with an exclusive media launch held at Bondi Icebergs to share with media the story behind Adina Apartment Hotel Bondi Beach followed by a walk-through of the hotel.

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Step #2

A street activation including street graffiti to lead consumers to the Hall Street location built awareness in the lead up to the official opening.

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Step #3

Polkadot Communications worked with the top Australian makeup artists and seeded BeautyBlender to them encouraging them to use it as their ‘go to’ tool for all their makeup jobs.

Results

Polkadot Communications was successful in running a low-cost media event where we worked with an Australian makeup artist and offered one on one demonstrations with key media. Immediate coverage and prominent press coverage was the result of this initiative. 

With a limited budget, we were able to make a splash by educating the media and outreaching to key influencers including the professional makeup artists and makeup departments at Australia’s TV stations. Polkadot Communications was thrilled with the results for Beautyblender, which saw incredible growth in a short space of time both in wholesaling to salons and retail stores and retailing directly to customers online. Their initial allocation of product sold out within the first few weeks due to all the press coverage achieved.

Campaign Stats

  • Month #1 – Clippings 20%
  • Month #2 – Clippings 45%
  • Month #3 – Clippings 55%
  • Month #4 – Clippings 80%
  • Month #5 – Clippings 95%
  • Month #6 – Clippings 100%

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Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Beautyblender

“Polkadot PR has done an exceptional job at positioning beautyblender across all media channels.

“Our products have graced the beauty pages of magazines such as Harpers Bazaar, Madison, Professional Beauty, Shop Till You Drop, Cosmopolitan Hair & Beauty, OK! Magazine, Bella Beauty, New Idea, Famous, Good Health & Medicine, NW and Woman’s Day.

“In addition, Polkadot PR had successfully gained exposure for beautyblender in newspapers such as the Herald Sun, Courier Mail, Sunday Telegraph, and the West Australian.”


Madison Browne, Managing Director, Beautyblender Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-07T15:52:43+00:00

Madison Browne, Managing Director, Beautyblender Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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