Changing Seeking to extend brand reach to drive sales, health expert Cyndi O’Meara came to us for help. We delivered mass exposure through targeted outreach.
As the leader in health and wellness, Cyndi O’Meara from Changing Habits has created a tight-knit community who follow her health protocols, attend her workshops and buy her books.
Changing Habits is a nutrition education company founded by Cyndi O’Meara, bestselling author and nutritionist with over 30 years experience in the health industry.
Since 2010 Cyndi and her husband Howard has expanded Changing Habits to not only be an information company including, books, audios, videos, e-books, programs, protocols, reports, newsletters, clubs and social media but also ethical, nutritious foods. Polkadot PR works alongside Cyndi and Howard to raise awareness of Changing Habits with the goal of making a significant and lasting impact in the health industry.
To make Changing Habits a go to source for trusted health information.
To build the professional profile of Cyndi O’Meara as a health expert.
To increase attendance at their workshops .
Polkadot Communications created weekly target pitches highlighting various areas of Cyndi’s work to raise awareness of Changing Habits.
Pitched personal case studies to media who have followed Cyndi’s advice and transformed their life.
Secured media coverage for healthy recipes to promote Cyndi’s cook book.
Through PR, Changing Habits has been placed on the national platform as a leading in health innovation. Polkadot Communications positioned Cyndi O’Meara as an expert and as we exceeded our objectives, we were able to secure month on month coverage
- Month #1 – Clippings 20% 20%
- Month #2 – Clippings 45% 45%
- Month #3 – Clippings 60% 60%
- Month #4 – Clippings 70% 70%
- Month #5 – Clippings 80% 80%
- Month #6 – Clippings 100% 100%
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