Changing
Habits

Seeking to extend brand reach to drive sales, health expert Cyndi O’Meara came to us for help. We delivered mass exposure through targeted outreach.
wtfdivi014-url3

Executive Summary

As the leader in health and wellness, Cyndi O’Meara from Changing Habits has created a tight-knit community who follow her health protocols, attend her workshops and buy her books.

The Challenge

Changing Habits is a nutrition education company founded by Cyndi O’Meara, bestselling author and nutritionist with over 30 years experience in the health industry.

Since 2010 Cyndi and her husband Howard has expanded Changing Habits to not only be an information company including, books, audios, videos, e-books, programs, protocols, reports, newsletters, clubs and social media but also ethical, nutritious foods. Polkadot PR works alongside Cyndi and Howard to raise awareness of Changing Habits with the goal of making a significant and lasting impact in the health industry. 

wtfdivi014-url3

To make Changing Habits a go to source for trusted health information.

wtfdivi014-url3

To build the professional profile of Cyndi O’Meara as a health expert.

wtfdivi014-url3

To increase attendance at their workshops .

Our Solution

wtfdivi014-url3

Step #1

Polkadot Communications created weekly target pitches highlighting various areas of Cyndi’s work to raise awareness of Changing Habits.

wtfdivi014-url3

Step #2

Pitched personal case studies to media who have followed Cyndi’s advice and transformed their life.

wtfdivi014-url3

Step #3

Secured media coverage for healthy recipes to promote Cyndi’s cook book.

Results

Through PR, Changing Habits has been placed on the national platform as a leading in health innovation. Polkadot Communications positioned Cyndi O’Meara as an expert and as we exceeded our objectives, we were able to secure month on month coverage

Campaign Stats

  • Month #1 – Clippings 20%
  • Month #2 – Clippings 45%
  • Month #3 – Clippings 60%
  • Month #4 – Clippings 70%
  • Month #5 – Clippings 80%
  • Month #6 – Clippings 100%

%

Statistic #1

%

Statistic #3

%

Statistic #2

%

Statistic #4

Take a look at our some of our other great success stories...

Client Love

Waist Trainer

“Representation by Polkadot Communications has been greatly beneficial to both the Luxe Fitness and Waist Trainer brand.

“The biggest success was a story that Polkadot pitched to the media which was picked up and shared by news outlets all over the world, providing me with global exposure which has been amazing for brand awareness.

“Polkadot Communications is extremely professional and provides regular updates of what they are doing, I would highly recommend them if you are looking for something to push your brand forwards.”


Iyia Liu, Founder of Luxe Fitness and Waist Trainer

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:04:02+00:00

Iyia Liu, Founder of Luxe Fitness and Waist Trainer

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

wtfdivi014-url3

Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

Stay Connected

Connect with us on your favourite social network. See you there!

SUBSCRIBE TO OUR NEWSLETTER

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest