Clearly Contacts

To get the Australian public to fully embrace ordering their glasses and contact lenses online, Clearly Contacts asked Polkadot Communications to promote their innovative tech solution. With an interactive multi-channel PR strategy, the results were astounding.

 

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Executive Summary

Clearly Contacts made a big impact in Australia when they launched following their success in Canada. Disrupting the glasses purchasing space by offering users the chance to virtually try on glasses, purchase, and then receive their orders within three days.

The Challenge

Clearly Contacts is the world’s largest online glasses and contact lenses retailer. They have a large and prominent presence in Australia despite being a Canadian company. Polkadot Communications was responsible for raising the awareness of the organisation through media trial, fashionable send outs and brand alignments with key influencers.

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To promote trust and efficacy in online purchasing.

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To educate the market that in three quick steps you can have affordable eyewear.

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To make Clearly Contacts the online destination for fashionable eyewear.

Our Solution

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Step #1

Polkadot Communications issued regular eyewear trend alerts based on events such as Fashion Week to ensure the brand was top of mind for fashion features.

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Step #2

Polkadot Communications drafted and pitched eyewear tips from the experts at Clearly Contacts, positioning the brand as prestigious within the industry.

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Step #3

Polkadot Communications then coordinated multiple media events including film screenings and a Valentine’s Day breakfast showcasing the latest styles.

Results

Encouraging Australians to buy their glasses and contact lenses online was no easy feat.

Through a strategic PR, social and events campaign Polkadot Communications were successful in increasing web hits, online sales, and increased social brand awareness.

Our interactive events gave media the chance to engage with the web platform in a unique way.

Campaign Stats

  • Month #1 – Clippings 23%
  • Month #2 – Clippings 37%
  • Month #3 – Clippings 44%
  • Month #4 – Clippings 51%
  • Month #5 – Clippings 69%
  • Month #6 – Clippings 85%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

UGG Australia

“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.

“We needed to gain traction with our target consumers over and above what we could do with advertising.

“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.

“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”


Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-10T13:25:16+00:00

Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

UGG Logo Polkadot Communications Client PR Sydney

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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