Clearly Contacts
To get the Australian public to fully embrace ordering their glasses and contact lenses online, Clearly Contacts asked Polkadot Communications to promote their innovative tech solution. With an interactive multi-channel PR strategy, the results were astounding.
Executive Summary
Clearly Contacts made a big impact in Australia when they launched following their success in Canada. Disrupting the glasses purchasing space by offering users the chance to virtually try on glasses, purchase, and then receive their orders within three days.
The Challenge
Clearly Contacts is the world’s largest online glasses and contact lenses retailer. They have a large and prominent presence in Australia despite being a Canadian company. Polkadot Communications was responsible for raising the awareness of the organisation through media trial, fashionable send outs and brand alignments with key influencers.
To promote trust and efficacy in online purchasing.
To educate the market that in three quick steps you can have affordable eyewear.
To make Clearly Contacts the online destination for fashionable eyewear.
Our Solution
Step #1
Polkadot Communications issued regular eyewear trend alerts based on events such as Fashion Week to ensure the brand was top of mind for fashion features.
Step #2
Polkadot Communications drafted and pitched eyewear tips from the experts at Clearly Contacts, positioning the brand as prestigious within the industry.
Step #3
Polkadot Communications then coordinated multiple media events including film screenings and a Valentine’s Day breakfast showcasing the latest styles.
Results
Encouraging Australians to buy their glasses and contact lenses online was no easy feat.
Through a strategic PR, social and events campaign Polkadot Communications were successful in increasing web hits, online sales, and increased social brand awareness.
Our interactive events gave media the chance to engage with the web platform in a unique way.
Campaign Stats
- Month #1 – Clippings 23%
- Month #2 – Clippings 37%
- Month #3 – Clippings 44%
- Month #4 – Clippings 51%
- Month #5 – Clippings 69%
- Month #6 – Clippings 85%
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