CLIF Bar

Through highly targeted influencer community seeding, media outreach and brand partnership activations, we gave this energy bar brand the boost it needed to successfully penetrate the competitive Australian market.
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Executive Summary

CLIF Bar is a popular energy bar throughout the USA and Canada however they had no presence in Australia.

With high expectations to launch throughout grocery and health food stores, CLIF Bar was set to offer something unique to the energy bar market.

The Challenge

CLIF Bar offers a range of organic energy products to keep you going for longer! The CLIF bar range uses wholesome ingredients to create the optimal blend of carbohydrates, protein and fibre to supply working muscles with the energy they need for extended periods of activity. Polkadot Communications were brought on board to help CLIF Bar take a bite at the Australian market and position it as the leading energy bar.

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To drive consumers into their partnered retailers.

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To work with key media to drive product trials and build brand awareness.

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To seed the brand into influential communities who would become CLIF Bar customers.

Our Solution

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Step #1

We ensured CLIF Bar was at the forefront of media’s minds through a creative “message in a bottle” send out to all consumer media, in addition to product-specific press releases across the range.

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Step #2

We created tailored pitches for specific media including sports, health and trade.

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Step #3

We organised events/activations with Brisbane Street Machines, Ocean Fit, Cole Classic, Australia Day harbour swim and North Face 100.

Results

Without any brand exposure prior to the implementation of a PR campaign, Polkadot Communications was successful in securing press coverage for CLIF Bar through product placement, influencer seeding and partnership with like-minded events.

Campaign Stats

  • Month #1 – Clippings 12%
  • Month #2 – Clippings 21%
  • Month #3 – Clippings 43%
  • Month #4 – Clippings 66%
  • Month #5 – Clippings 79%
  • Month #6 – Clippings 93%

%

Statistic #1

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Statistic #3

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Statistic #2

%

Statistic #4

Take a look at our some of our other great success stories...

Client Love

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”


Luke Jecks, Managing Director for Naked Wines Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:12:40+00:00

Luke Jecks, Managing Director for Naked Wines Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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