CLIF BarThrough highly targeted influencer community seeding, media outreach and brand partnership activations, we gave this energy bar brand the boost it needed to successfully penetrate the competitive Australian market.
CLIF Bar is a popular energy bar throughout the USA and Canada however they had no presence in Australia.
With high expectations to launch throughout grocery and health food stores, CLIF Bar was set to offer something unique to the energy bar market.
CLIF Bar offers a range of organic energy products to keep you going for longer! The CLIF bar range uses wholesome ingredients to create the optimal blend of carbohydrates, protein and fibre to supply working muscles with the energy they need for extended periods of activity. Polkadot Communications were brought on board to help CLIF Bar take a bite at the Australian market and position it as the leading energy bar.
To drive consumers into their partnered retailers.
To work with key media to drive product trials and build brand awareness.
To seed the brand into influential communities who would become CLIF Bar customers.
We ensured CLIF Bar was at the forefront of media’s minds through a creative “message in a bottle” send out to all consumer media, in addition to product-specific press releases across the range.
We created tailored pitches for specific media including sports, health and trade.
We organised events/activations with Brisbane Street Machines, Ocean Fit, Cole Classic, Australia Day harbour swim and North Face 100.
Without any brand exposure prior to the implementation of a PR campaign, Polkadot Communications was successful in securing press coverage for CLIF Bar through product placement, influencer seeding and partnership with like-minded events.
- Month #1 – Clippings 12% 12%
- Month #2 – Clippings 21% 21%
- Month #3 – Clippings 43% 43%
- Month #4 – Clippings 66% 66%
- Month #5 – Clippings 79% 79%
- Month #6 – Clippings 93% 93%
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