DUO Boots
When UK brand, DUO Boots, had problem breaking into the Australia with their premium custom-made boots through online sales only, they commissioned Fashion PR experts (that's us) to gain a firm influencer following to drive retail sales.
Executive Summary
DUO Boots is a UK based boot brand with a retail presence.
In Australia they are exclusively available online offering users the chance to purchase made-to-measure boots to suit any calf shape.
The Challenge
Duoboots.com is a UK based footwear e-tailer that specialises in made-to-measure boots and shoes.
With knee-high boots in 21 calf sizes and ankle boots in three widths, DUO caters for the sophisticated, discerning customer who invests in timeless footwear which is crafted and fitted to perfection.
Polkadot Communications launched the brand into the Australian market in April 2012 and continued to represent for each ongoing winter campaign to date.
To give media a great user experience on the website and be the customer.
To promote the variety of styles and encourage media to see the Duo Boots brand as a fashion and functional led brand.
To promote the unique experience in custom-made boots to suit all sizes.
Our Solution
Step #1
Successfully launched the brand to fashion media, stylists and bloggers through a series of one on one appointments, Publishing House Tours and showroom visits.
Step #2
Secured news stories in Tier 1 publications including The Telegraph and The Sun Herald promoting DUO Boots as the online shop to know for made-to-measure calf boots.
Step #3
Seeded to influencers and opinion leaders and as a result secured various TV and celebrity placements on The Morning Show and The Living Room.
Results
Polkadot Communications has successfully worked with DUO Boots for three winters driving Aussie consumers to their online store to purchase boots in a new and exciting tailored way.
With each year our strategy has changed; shaped by the changing media landscape.
Campaign Stats
- Month #1 – Clippings 9%
- Month #2 – Clippings 17%
- Month #3 – Clippings 25%
- Month #4 – Clippings 37%
- Month #5 – Clippings 46%
- Month #6 – Clippings 57%
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Statistic #1
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Statistic #3
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Statistic #2
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Statistic #4
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