DUO Boots

When UK brand, DUO Boots, had problem breaking into the Australia with their premium custom-made boots through online sales only, they commissioned Fashion PR experts (that's us) to gain a firm influencer following to drive retail sales.

 

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Executive Summary

DUO Boots is a UK based boot brand with a retail presence.

In Australia they are exclusively available online offering users the chance to purchase made-to-measure boots to suit any calf shape.

The Challenge

Duoboots.com is a UK based footwear e-tailer that specialises in made-to-measure boots and shoes.

With knee-high boots in 21 calf sizes and ankle boots in three widths, DUO caters for the sophisticated, discerning customer who invests in timeless footwear which is crafted and fitted to perfection.

Polkadot Communications launched the brand into the Australian market in April 2012 and continued to represent for each ongoing winter campaign to date.

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To give media a great user experience on the website and be the customer.

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To promote the variety of styles and encourage media to see the Duo Boots brand as a fashion and functional led brand.

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To promote the unique experience in custom-made boots to suit all sizes.

Our Solution

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Step #1

Successfully launched the brand to fashion media, stylists and bloggers through a series of one on one appointments, Publishing House Tours and showroom visits.

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Step #2

Secured news stories in Tier 1 publications including The Telegraph and The Sun Herald promoting DUO Boots as the online shop to know for made-to-measure calf boots.

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Step #3

Seeded to influencers and opinion leaders and as a result secured various TV and celebrity placements on The Morning Show and The Living Room.

Results

Polkadot Communications has successfully worked with DUO Boots for three winters driving Aussie consumers to their online store to purchase boots in a new and exciting tailored way.

With each year our strategy has changed; shaped by the changing media landscape.

Campaign Stats

  • Month #1 – Clippings 9% 9%
  • Month #2 – Clippings 17% 17%
  • Month #3 – Clippings 25% 25%
  • Month #4 – Clippings 37% 37%
  • Month #5 – Clippings 46% 46%
  • Month #6 – Clippings 57% 57%

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Statistic #1

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Take a look at our some of our other great success stories...

Client Love

UGG Australia

“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.

“We needed to gain traction with our target consumers over and above what we could do with advertising.

“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.

“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”


Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-10T13:25:16+00:00

Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

UGG Logo Polkadot Communications Client PR Sydney
5
1

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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