foodoraCommissioned by foodora to manage the public roll-out of their Suppertime re-brand and acquisition, then boost app engagement and sales...we more than delivered.
foodora is a global leader in food delivery. The company was launched in Germany in October 2014, with a mission to partner exclusively with an array of restaurants that don’t typically deliver food and revolutionise the food delivery experience. In less than two years, foodora has won the hearts and stomachs, expanding to over 50 cities around the world and more than 7,500 restaurants. In March 2016, foodora launched in Sydney, Melbourne and Brisbane.
To re-brand from Suppertime, which it acquired to what we know now as foodora, in March 2016, and ensure foodora is seen as the market leader in this highly saturated sphere, making it the go-to delivery service for consumers in the cities that foodora operates in: Sydney, Melbourne and Brisbane.
To ensure consumers resonate with foodora and understand its new ethos versus the previous Suppertime.
Operating in a highly competitive marketplace .
This sphere can be a highly changeable and a sometimes controversial space so need to be adept.
Polkadot Communications focused on re-branding Suppertime, through profiling stories on the company and its evolvement, why it re-branded etc. and utilising key spokespeople from the business, including the company’s CEO and Founder, and its CMO.
Polkadot Communications held several ‘Restaurant without a Kitchen Events’ to introduce this re-brand from Suppertime to foodora, to all the notable media and influencers in: Sydney, Brisbane and Melbourne (where foodora delivers). We’ve continued to host many events across the three states, helping to showcase creatively and engagingly new restaurant partners, campaigns etc.
Polkadot Communications continues to issue exciting foodora business and consumer news to key media, helping to build brand awareness and contribute to app downloads, and facilitate and support on multiple high profile brand partnerships as well as delicately handle any crises communications that can sometimes be linked to foodora as part of the ‘gig’ economy.
Polkadot Communications was successful in launching foodora into the Australian media and through exciting events, brand engagement, influencer out reach and company profiling we have solidified a strong relationship with media who regularly approach us for commentary.
Month on month and year on year we have exceeded both our traditional and digital KPIs.
- Month #1 – Clippings 50% 50%
- Month #2 – Clippings 60% 60%
- Month #3 – Clippings 70% 70%
- Month #4 – Clippings 75% 75%
- Month #5 – Clippings 95% 95%
- Month #6 – Clippings 100% 100%
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