GumtreeNeeding to grow the business still further, this global lifestyle brand wanted to be known as the number one destination for anything anyone needs in their life. Polkadot Communications got the job done.
Known for the place to buy, sell, swap; Gumtree is an online haven for everyone wanting to trade or connect with others in their area.
Gumtree required a strategic PR campaign to promote the brand positively.
Gumtree.com.au is a local online community. Launched in Sydney in 2004 after its overwhelming success as a London-based classifieds website, Gumtree Australia has quickly become an extremely popular site in Australia, attracting over one million unique visitors per month.
Polkadot Communications was hired by Gumtree to grow their brand awareness, implement tactics to engage their community members, host events to reward customers, and promote their brand as the website you go to for everything you need to live your life.
To put a face to the site, providing tips and information about how to best utilise Gumtree.
To build trust and recognition as the online go to site for everything you need in your life.
To provide simple safety tips on how to engage with buyers and sellers on Gumtree for a positive user experience.
Polkadot Communications held numerous community events to engage with the consumer, including Australia’s Biggest Yoga Class (three times at Bondi Beach, attracting crowds of over 1000 people at each event) and a Battle of the Suburbs trivia event as well as a City2Surf event.
Developed consumer survey stories, with statistics commissioned by Gumtree.com.au that positioned the brand as thought leaders in areas such as rentals and employment.
Managed a full crisis PR program including the development of key messaging and client media training and coaching.
Polkadot Communications devised a strategic campaign that positioned Gumtree as the ‘go-to’ site for buying, selling, trading goods, and became a household name for connecting people in the community.
Through an online and offline PR campaign as well as a series of interactive events, Polkadot Communications exceeded our client’s expectations.
- Month #1 – Clippings 36% 36%
- Month #2 – Clippings 57% 57%
- Month #3 – Clippings 61% 61%
- Month #4 – Clippings 76% 76%
- Month #5 – Clippings 84% 84%
- Month #6 – Clippings 93% 93%
Take a look at our some of our other great success stories...
The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.
They helped us chart our way through difficult PR issues and helped us engage with our community through the PR events they organised.
Polkadot Communications’ support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.
Thank you, Polkadot Communications team!
More great results...
Connect with us on your favourite social network. See you there!