Hangover Clinic

In need of an effective launch and facing the challenge of negative brand perceptions, Polkadot Communications successfully positioned the brand and drove record sales.
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Executive Summary

Polkadot Communications managed the opening of hangover.clinic in December 2015, introducing the revolutionary treatments to Australia. The huge success of the initial campaign saw us come back on board again in the summer of 2016/2017 to further raise the clinic’s profile and increase the number of client bookings. Hangover.clinic saw a noticeable increase in the number of client bookings off the back of Polkadot Communications campaign with each month a record month.

The Challenge

Introduce Hangover.clinic to Australia, raise awareness of the brand and their sister company actIV infusion and showcase the benefits of the various treatments to online, print and broadcast media.

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Certain groups and media outlets argued that hangover.clinic’s services promoted binge drinking.

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A competing IV clinic was undergoing legal issues during the campaign, creating confusion and apprehension around hangover.clinic.

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Many clients were reluctant to be interviewed by media on receiving hangover.clinic treatments due to the association with alcohol.

Our Solution

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Step #1

Offer health and lifestyle media the opportunity to trial hangover.clinic and actIV infusion treatments for themselves and write about their experiences.

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Step #2

Highlight hangover.clinic’s point of difference as Australia’s leading and most trusted IV clinic with all treatments administered by fully qualified, licensed and insured doctors.

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Step #3

Offer actIV infusion’s cosmetic treatments to top-tier media to trial and review.

Results

Polkadot Communications exceeded our client’s expectations in the first campaign which lead to ongoing appointment for the brand.

We were able to capitalise on key party periods where we knew consumers would need the services of the hangover.clinic including Christmas and New Years Eve.

We had key media attend and report on their experience at the hangover.clinic, all who had a positive result.

Campaign Stats

  • Month #1 – Clippings 40%
  • Month #2 – Clippings 50%
  • Month #3 – Clippings 65%
  • Month #4 – Clippings 85%
  • Month #5 – Clippings 95%
  • Month #6 – Clippings 100%

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Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Gumtree

“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.

“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.

“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.

“Thank you, Polkadot Communications team!”


Brian Shanahan, General Manager, Gumtree.com.au

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:02:02+00:00

Brian Shanahan, General Manager, Gumtree.com.au

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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