Landcare

Leveraging Landcare Awards Week and celebrity ambassadors we gained an incredible amount of mass media coverage to raise brand awareness and drive environmental action.
wtfdivi014-url3

Executive Summary

Landcare Australia works collaboratively with federal, state and local governments, corporate partners and sponsors, and individuals, to deliver hundreds of projects annually through the volunteer efforts of local community groups, indigenous groups, and the more than 5,400 Landcare and Coastcare groups across Australia.

The Challenge

Landcare is a national network of thousands of locally-based community groups who care for the natural resources of our country. Polkadot Communications was hired to promote the National Landcare Awards.

wtfdivi014-url3

To work with the individual constituents to promote their local initiatives.

wtfdivi014-url3

To work around the demands of well-known ambassadors and ensure all spokespeople are fully briefed on campaign objectives.

wtfdivi014-url3

To promote the winners of each category.

Our Solution

wtfdivi014-url3

Step #1

Promoted Landcare Australia’s regional and rural community groups in their local press to showcase what they were doing to contribute to the National Landcare Awards.

wtfdivi014-url3

Step #2

Coordinated photo shoots and press interviews with TV stations and newspapers to replicate key activations held during the Awards month.

wtfdivi014-url3

Step #3

Utilised the Awards’ brand ambassador Catriona Rowntree for press interviews.

Results

Polkadot Communications ran a successful campaign for Landcare securing predominantly broadcast and TV coverage as well as local media promoting the individual constituents of Landcare.

Our campaign resulted in more than 65 print clippings, 30 radio clippings and 22 online clippings. The campaign and event incorporated national celebrity ambassadors including Catriona Rowntree.

Campaign Stats

  • Month #1 – Clippings 20%
  • Month #2 – Clippings 30%
  • Month #3 – Clippings 45%
  • Month #4 – Clippings 65%
  • Month #5 – Clippings 85%
  • Month #6 – Clippings 100%

%

Statistic #1

%

Statistic #3

%

Statistic #2

%

Statistic #4

Take a look at our some of our other great success stories...

Client Love

Gumtree

“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.

“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.

“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.

“Thank you, Polkadot Communications team!”


Brian Shanahan, General Manager, Gumtree.com.au

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:02:02+00:00

Brian Shanahan, General Manager, Gumtree.com.au

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

wtfdivi014-url3

Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

Stay Connected

Connect with us on your favourite social network. See you there!

SUBSCRIBE TO OUR NEWSLETTER

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest