NIJI RESTAURANT & BAR

When they set-up their new restaurant and bar in Sydney they needed a launch with a bang. We gave them an explosion that triggered a press coverage tsunami.
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Executive Summary

Niji Restaurant & Bar is an upmarket restaurant in Sydney’s popular Double Bay. The hotspot nightlife for Sydneysiders of all ages, Niji needed to appeal to a wide audience for both their cuisine and their cockails.

The Challenge

Set in the heart of Double Bay, Niji Restaurant & Bar opened its doors with an array of fusion Japanese cuisine and decadent cocktails. Handcrafted culinary dishes blend a contemporary Japanese menu infused with traditional Japanese Izakaya dishes and Western ingredients to produce a modern taste. Polkadot PR organised an exclusive launch event for media and local businesses, arranged one-to-one media review meals and worked with Niji to host events such as Sake Tasting and Sushi Making classes.

However, this was particularly difficult because of:

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To make Niji Restaurant & Bar as the go to dining destination in Sydney for a young hip market.

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To demonstrate the culinary skills of the Japanese chefs.

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To make Niji Restaurant & Bar a suitable venue for local businesses for client and staff entertainment.

Our Solution

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Step #1

Polkadot Communication introduced media to Niji Restaurant & Bar with a big bang launch event showcasing the delicious sushi and cocktails alongside a live carving of an ice-sculpture and traditional sake.

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Step #2

Launched Niji Restaurant & Bar on Instagram and Facebook to increase followers/fans and spread viral word of mouth. Polkadot Communications ensured both channels remained active through regular posting and competitions.

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Step #3

Polkadot Communicaitons placed recipes from both the chefs and mixologists with target online media with links back to the Niji Restaurant & Bar website.

Results

Polkadot Communications was successful in meeting and exceeding the objectives for Niji Restaurant & Bar. We worked with local businesses in the area to encourage them to dine and entertain at Niji Restaurant & Bar as their preferred hospitality venue.

Campaign Stats

  • Month #1 – Clippings 10%
  • Month #2 – Clippings 15%
  • Month #3 – Clippings 35%
  • Month #4 – Clippings 55%
  • Month #5 – Clippings 80%
  • Month #6 – Clippings 100%

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Take a look at our some of our other great success stories...

Client Love

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”


Luke Jecks, Managing Director for Naked Wines Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:12:40+00:00

Luke Jecks, Managing Director for Naked Wines Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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