NIJI RESTAURANT & BAR
When they set-up their new restaurant and bar in Sydney they needed a launch with a bang. We gave them an explosion that triggered a press coverage tsunami.
Executive Summary
Niji Restaurant & Bar is an upmarket restaurant in Sydney’s popular Double Bay. The hotspot nightlife for Sydneysiders of all ages, Niji needed to appeal to a wide audience for both their cuisine and their cockails.
The Challenge
Set in the heart of Double Bay, Niji Restaurant & Bar opened its doors with an array of fusion Japanese cuisine and decadent cocktails. Handcrafted culinary dishes blend a contemporary Japanese menu infused with traditional Japanese Izakaya dishes and Western ingredients to produce a modern taste. Polkadot PR organised an exclusive launch event for media and local businesses, arranged one-to-one media review meals and worked with Niji to host events such as Sake Tasting and Sushi Making classes.
However, this was particularly difficult because of:
To make Niji Restaurant & Bar as the go to dining destination in Sydney for a young hip market.
To demonstrate the culinary skills of the Japanese chefs.
To make Niji Restaurant & Bar a suitable venue for local businesses for client and staff entertainment.
Our Solution
Step #1
Polkadot Communication introduced media to Niji Restaurant & Bar with a big bang launch event showcasing the delicious sushi and cocktails alongside a live carving of an ice-sculpture and traditional sake.
Step #2
Launched Niji Restaurant & Bar on Instagram and Facebook to increase followers/fans and spread viral word of mouth. Polkadot Communications ensured both channels remained active through regular posting and competitions.
Step #3
Polkadot Communicaitons placed recipes from both the chefs and mixologists with target online media with links back to the Niji Restaurant & Bar website.
Results
Polkadot Communications was successful in meeting and exceeding the objectives for Niji Restaurant & Bar. We worked with local businesses in the area to encourage them to dine and entertain at Niji Restaurant & Bar as their preferred hospitality venue.
Campaign Stats
- Month #1 – Clippings 10%
- Month #2 – Clippings 15%
- Month #3 – Clippings 35%
- Month #4 – Clippings 55%
- Month #5 – Clippings 80%
- Month #6 – Clippings 100%
%
Statistic #1
%
Statistic #3
%
Statistic #2
%
Statistic #4
Take a look at our some of our other great success stories...
Client Love
More great results...
Stay Connected
Connect with us on your favourite social network. See you there!