NIJI RESTAURANT & BARWhen they set-up their new restaurant and bar in Sydney they needed a launch with a bang. We gave them an explosion that triggered a press coverage tsunami.
Niji Restaurant & Bar is an upmarket restaurant in Sydney’s popular Double Bay. The hotspot nightlife for Sydneysiders of all ages, Niji needed to appeal to a wide audience for both their cuisine and their cockails.
Set in the heart of Double Bay, Niji Restaurant & Bar opened its doors with an array of fusion Japanese cuisine and decadent cocktails. Handcrafted culinary dishes blend a contemporary Japanese menu infused with traditional Japanese Izakaya dishes and Western ingredients to produce a modern taste. Polkadot PR organised an exclusive launch event for media and local businesses, arranged one-to-one media review meals and worked with Niji to host events such as Sake Tasting and Sushi Making classes.
However, this was particularly difficult because of:
To make Niji Restaurant & Bar as the go to dining destination in Sydney for a young hip market.
To demonstrate the culinary skills of the Japanese chefs.
To make Niji Restaurant & Bar a suitable venue for local businesses for client and staff entertainment.
Polkadot Communication introduced media to Niji Restaurant & Bar with a big bang launch event showcasing the delicious sushi and cocktails alongside a live carving of an ice-sculpture and traditional sake.
Launched Niji Restaurant & Bar on Instagram and Facebook to increase followers/fans and spread viral word of mouth. Polkadot Communications ensured both channels remained active through regular posting and competitions.
Polkadot Communicaitons placed recipes from both the chefs and mixologists with target online media with links back to the Niji Restaurant & Bar website.
Polkadot Communications was successful in meeting and exceeding the objectives for Niji Restaurant & Bar. We worked with local businesses in the area to encourage them to dine and entertain at Niji Restaurant & Bar as their preferred hospitality venue.
- Month #1 – Clippings 10% 10%
- Month #2 – Clippings 15% 15%
- Month #3 – Clippings 35% 35%
- Month #4 – Clippings 55% 55%
- Month #5 – Clippings 80% 80%
- Month #6 – Clippings 100% 100%
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