Nude by NatureNude by Nature needed to differentiate from their intense competition in the Australian beauty market. With a strategic combination of communications, we successfully helped them to stand out in the crowd.
Since 2008, Nude by Nature has been dedicated to providing make-up that not only gives a beautiful, flawless look – but is also good for you.
An array of formulations have been created in different finishes and shades that provide an uncompromised finish, without the toxins.
Formulas are carefully developed to include powerful native Australian ingredients, while specifically omitting synthetic ones.
Nude by Nature is one of Australia’s leading mineral makeup brands in Australia.
Polkadot Communications raised brand awareness through a strong consumer and trade media relations strategy, profiling opportunities and sponsorship alignments.
Nude by Nature needed to differentiate from all the other mineral makeup brand on the market.
To promote the variety of looks achievable when using Nude by Nature.
To launch new products to the market.
To drive consumers into retail to purchase.
By scheduling one on one makeovers with key beauty media and Nude by Nature make-up artist Clint Dowdell we were able to seed product and ensure our target media understood the application and benefits of mineral makeup.
Each editor was prescribed with their own personalised ‘Get Nude Make-up Prescription Kit’ and was challenged to swap their liquid makeup for minerals to see how their skin would benefit.
The agency entered hero products into various beauty awards to increase recognition of the key products such as the award winning Natural Mineral Foundation.
Polkadot Communications successfully launched multiple new products under the Nude by Nature brand as well as promoted their brand ambassador.
Through a series of press events and media gifting, we secured coverage month on month.
- Month #1 – Clippings 15% 15%
- Month #2 – Clippings 25% 25%
- Month #3 – Clippings 45% 45%
- Month #4 – Clippings 55% 55%
- Month #5 – Clippings 75% 75%
- Month #6 – Clippings 90% 90%
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