Nude by Nature

Nude by Nature needed to differentiate from their intense competition in the Australian beauty market. With a strategic combination of communications, we successfully helped them to stand out in the crowd.
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Executive Summary

Since 2008, Nude by Nature has been dedicated to providing make-up that not only gives a beautiful, flawless look – but is also good for you.

An array of formulations have been created in different finishes and shades that provide an uncompromised finish, without the toxins.

Formulas are carefully developed to include powerful native Australian ingredients, while specifically omitting synthetic ones.

The Challenge

Nude by Nature is one of Australia’s leading mineral makeup brands in Australia.

Polkadot Communications raised brand awareness through a strong consumer and trade media relations strategy, profiling opportunities and sponsorship alignments.

Nude by Nature needed to differentiate from all the other mineral makeup brand on the market.

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To promote the variety of looks achievable when using Nude by Nature.

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To launch new products to the market.

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To drive consumers into retail to purchase.

Our Solution

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Step #1

By scheduling one on one makeovers with key beauty media and Nude by Nature make-up artist Clint Dowdell we were able to seed product and ensure our target media understood the application and benefits of mineral makeup.

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Step #2

Each editor was prescribed with their own personalised ‘Get Nude Make-up Prescription Kit’ and was challenged to swap their liquid makeup for minerals to see how their skin would benefit.

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Step #3

The agency entered hero products into various beauty awards to increase recognition of the key products such as the award winning Natural Mineral Foundation.

Results

Polkadot Communications successfully launched multiple new products under the Nude by Nature brand as well as promoted their brand ambassador.

Through a series of press events and media gifting, we secured coverage month on month.

Campaign Stats

  • Month #1 – Clippings 15%
  • Month #2 – Clippings 25%
  • Month #3 – Clippings 45%
  • Month #4 – Clippings 55%
  • Month #5 – Clippings 75%
  • Month #6 – Clippings 90%

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Client Love

Nude by Nature

“The success of the campaign was easily measured on the high level of coverage seen, both in product placement and editorial coverage.

“Working with the Polkadot Communications team was an incredibly enjoyable time for us and they would come with our highest recommendation for any other brand.”


Clint Dowdell, Nude by Nature Make-up artist and Ambassador

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:17:54+00:00

Clint Dowdell, Nude by Nature Make-up artist and Ambassador

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

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