Open Colleges Australia
Needing to drive more traffic to their website to support lead generation and sales, Open Colleges Australia came to Polkadot Communications for help. With a combination of SEO and PR campaigns we successfully positioned them as an expert information resource and gave them the results they needed.
Executive Summary
Open Colleges is Australia’s leading online education provider and has educated more than 800,000 students over a century.
The institution offers over 100 flexible courses in a range of fields, from agriculture, nursing and animal care, to beauty, design and IT; their courses are designed to fit study around each individual’s lifestyle.
Open Colleges wanted to increase traffic to their website and position the organisation as an information resource.
The Challenge
To increase traffic to the Open Colleges website and improve their SEO ranking.
This was particularly difficult because:
Print and broadcast media can’t include hyperlinks in their coverage. This limited the types of media outlets Polkadot Communications could reach out to.
Some students were apprehensive about being featured in the media, making some case studies difficult to secure.
Many websites with a DA ranking of 40+ weren’t open to featuring pre-written content with hyperlinks back to the Open Colleges website.
Our Solution
Step #1
Create platform specific content to raise awareness of Open Colleges’ website and offer to websites with a Domain Authority (DA) of 40+, ensuring hyperlinks back to the Open Colleges website are included in all articles.
Step #2
Offer industry, local and regional news publications interviews with past and present Open Colleges students, showcasing the breadth of Open Colleges’ courses.
Step #3
Craft timely pitches targeting specific media, including careers writers in consumer and industry publications then utilise Polkadot Communications’ established journalistic network and contacts when pitching to secure coverage.
Results
Polkadot Communications successfully secured press coverage for Open Colleges with a focus of online.
We worked with influential media in specialist industries to provide blog content and commentary on behalf of Open Colleges.
Campaign Stats
- Month #1 – Clippings 30%
- Month #2 – Clippings 35%
- Month #3 – Clippings 45%
- Month #4 – Clippings 65%
- Month #5 – Clippings 75%
- Month #6 – Clippings 95%
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Statistic #1
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Statistic #3
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Statistic #2
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Statistic #4
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