Organic Expo

With Organic Expo needing to drive ticket sales and secure exhibitors, Polkadot Communications created the media storm they needed to achieve their goals.
wtfdivi014-url3

Executive Summary

The Organic Expo is the premier trade show for the natural, organic and healthy products community in Australia. As the largest event of it’s type in the region, The Organic Expo gives consumers and businesses a pure and undiluted access to all the new and exciting opportunities represented in the fast growing health and wellness retail market.

The Challenge

The Organic Expo & Green Show is a well-respected international show, attracting exhibitors and consumers from all over the globe.

Exhibitors include fashion, beauty, health, food, wine, lifestyle, gardening and parenting industries, which are encouraged to showcase their green and organic products to over 8000 enthusiastic consumer and qualified trade visitors.

The Organic Expo & Green Show has attracted celebrity attention, including affiliations with popular chef Kylie Kwong and gardening gurus Costa Georgiadis and Jerry Coleby-Williams, to name a few.

wtfdivi014-url3

To promote individual exhibitors.

wtfdivi014-url3

To promote the awards for individual exhibitors in industry and local press.

wtfdivi014-url3

To secure pre-event coverage to drive ticket sales.

Our Solution

wtfdivi014-url3

Step #1

Polkadot Communications coordinated a live weather cross on Channel Seven’s Sunrise program. With a live weather cross held every half an hour, Polkadot Communications ensured there was plenty of interview talent available for the Sunrise presenter, and created a lively and fun atmosphere at the Expo.

wtfdivi014-url3

Step #2

Polkadot Communications drafted a ‘what’s on’ alert, and distributed this to all long-lead and short-lead calendar pages for the August issues of glossy magazines. The What’s On listing offered a snapshot of what the Expo had to offer visitors, while also providing all information about dates and opening times. Coverage was secured in a variety of titles, from online pages such as Sydney Showcase and Street Corner to FHM and the Sydney Morning Herald ‘Spectrum’.

wtfdivi014-url3

Step #3

Seeded product to key influencers and their networks including Djs, fashion designers and street artists and sponsored a number of events including the Social Diary Christmas party and Fashion Palette.

Results

Polkadot Communications successfully secured pre event and during event coverage across all media platforms including live TV broadcast from the Organic Expo.

Through promotion of their individual exhibitors and the event in general we were able to exceed the client’s expectations which allowed us the privilege of working with the client for three years.

Campaign Stats

  • Month #1 – Clippings 30%
  • Month #2 – Clippings 45%
  • Month #3 – Clippings 55%
  • Month #4 – Clippings 75%
  • Month #5 – Clippings 85%
  • Month #6 – Clippings 100%

%

Statistic #1

%

Statistic #3

%

Statistic #2

%

Statistic #4

Take a look at our some of our other great success stories...

Client Love

Organic Expo

“Polkadot Communications was recommended through our advertising agency to work with us on the Organic Expo.

“Our objective was to raise the awareness level of the show in Melbourne to trade and general consumers. We had a very tight lead time of two months; however, Polkadot Communications was able to secure coverage for us in trade newsletters, online magazines, metropolitan newspapers and radio – all core to our demographic.

“The team was thorough with their reporting techniques and Dionne was an absolute pleasure to work with. I would, without hesitation, recommend Polkadot Communications as a fabulous PR agency to partner with.”


Mary Hackett, Director of SHE Events

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:22:50+00:00

Mary Hackett, Director of SHE Events

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

More great results... 

Stay Connected

Connect with us on your favourite social network. See you there!

SUBSCRIBE TO OUR NEWSLETTER

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest