PINCHme

This innovative marketing tech disruptor needed rapid high-levels of engagement from target consumers in order to reach critical mass, and therefore prove to their brand partners that their system works. That's exactly what they got from Polkadot Communications.
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Executive Summary

PINCHme was a completely unique concept when it launched in Australia – offering brands a chance to sample their goods to a mass audience and provide the brand with quantifiable feedback based on the user’s experience.

The Challenge

PINCHme is an innovate digital marketing platform, where members are offered a range of leading branded products daily to trial at no cost to them, in exchange for their insights on the product and for sharing their experience via social media. Polkadot Communications launched their campaign with a pre-launch and then a live launch and saw their Facebook numbers skyrocket to over 100,000 within a few days.

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To build an immediate and engaging social community .

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To keep the community coming back for new updates.

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Promotion of the individual participating brands and to provide feedback to those brands.

Our Solution

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Step #1

Polkadot Communications launched PINCHme to consumer and trade media with a media kit consisting of company overview, launch press release, and compilation of photographs.

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Step #2

We used growing statistics of the community as a fresh angle to re-approach media about PINCHme and keep communication channels open throughout the campaign.

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Step #3

We interacted with users by retweeting the best fan tweets, responding to fans’ direct tweets, and promoted the PINCHme brand by hashtagging #PINCHme.

Results

Newly launched to the Australian market, PINCHme required a strategic PR campaign to raise immediate awareness.

Through targeted press coverage and social media, we were able to reach 100,000 Facebook followers within a few days of launch.

Campaign Stats

  • Month #1 – Clippings 72% 72%
  • Month #2 – Clippings 79% 79%
  • Month #3 – Clippings 85% 85%
  • Month #4 – Clippings 89% 89%
  • Month #5 – Clippings 92% 92%
  • Month #6 – Clippings 97% 97%

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Take a look at our some of our other great success stories...

Client Love

Gumtree

“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.

“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.

“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.

“Thank you, Polkadot Communications team!”


Brian Shanahan, General Manager, Gumtree.com.au

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:02:02+00:00

Brian Shanahan, General Manager, Gumtree.com.au

5
1

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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