PINCHmeThis innovative marketing tech disruptor needed rapid high-levels of engagement from target consumers in order to reach critical mass, and therefore prove to their brand partners that their system works. That's exactly what they got from Polkadot Communications.
PINCHme was a completely unique concept when it launched in Australia – offering brands a chance to sample their goods to a mass audience and provide the brand with quantifiable feedback based on the user’s experience.
PINCHme is an innovate digital marketing platform, where members are offered a range of leading branded products daily to trial at no cost to them, in exchange for their insights on the product and for sharing their experience via social media. Polkadot Communications launched their campaign with a pre-launch and then a live launch and saw their Facebook numbers skyrocket to over 100,000 within a few days.
To build an immediate and engaging social community .
To keep the community coming back for new updates.
Promotion of the individual participating brands and to provide feedback to those brands.
Polkadot Communications launched PINCHme to consumer and trade media with a media kit consisting of company overview, launch press release, and compilation of photographs.
We used growing statistics of the community as a fresh angle to re-approach media about PINCHme and keep communication channels open throughout the campaign.
We interacted with users by retweeting the best fan tweets, responding to fans’ direct tweets, and promoted the PINCHme brand by hashtagging #PINCHme.
Newly launched to the Australian market, PINCHme required a strategic PR campaign to raise immediate awareness.
Through targeted press coverage and social media, we were able to reach 100,000 Facebook followers within a few days of launch.
- Month #1 – Clippings 72% 72%
- Month #2 – Clippings 79% 79%
- Month #3 – Clippings 85% 85%
- Month #4 – Clippings 89% 89%
- Month #5 – Clippings 92% 92%
- Month #6 – Clippings 97% 97%
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