Quandoo

With fierce market competition and a need to sustain user and media interest independently of partner brands, this highly successful tech disruptor booked Polkadot Communications to take them to the next level.

 

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Executive Summary

Quandoo is the world’s fastest growing online restaurant reservation service, promising to secure Aussies the best reservations at a whole host of their favourite restaurants in Sydney, Melbourne, Brisbane, Adelaide and Perth.

The Challenge

To raise awareness of Quandoo as Australia’s top restaurant reservation platform and generate media and online/social media exposure and increase customers to the platform.

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Fierce competition from rivals in this marketplace.

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Need to keep media and influencers engaged with the platform, not just peak interest with the initial launch event.

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Ensure focus is on driving app downloads and content doesn’t rest too heavily on mentions of the restaurant partners.

Our Solution

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Step #1

Coordinated an introductory ‘roving dinner party’ media event, which engaged top tier media and influencers with the platform and key restaurant partners in Potts Point, resulting in a great initial buzz of social, online and print coverage to kick-start the campaign.

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Step #2

We created carefully crafted business profile stories on the company, and its key spokespeople, which included engaging stats and figures to show growth and the company’s evolvement throughout the duration of the campaign.

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Step #3

We built up some excellent relationships between Quandoo and key media and influencers by engaging and offering them complimentary dining experiences at hero restaurants on the platforms, in exchange for social posts and review articles.

Results

Polkadot Communications positioned Quandoo as the go-to app and software for booking a restaurant experience through media trial and experience.

Our roving dinner party event allowed media the chance to experience first hand what it’s like to be a Quandoo customer at the same time showing off their restaurant partners.

Campaign Stats

  • Month #1 – Clippings 21%
  • Month #2 – Clippings 33%
  • Month #3 – Clippings 47%
  • Month #4 – Clippings 68%
  • Month #5 – Clippings 82%
  • Month #6 – Clippings 99%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Gumtree

“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.

“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.

“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.

“Thank you, Polkadot Communications team!”


Brian Shanahan, General Manager, Gumtree.com.au

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:02:02+00:00

Brian Shanahan, General Manager, Gumtree.com.au

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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