Quandoo
With fierce market competition and a need to sustain user and media interest independently of partner brands, this highly successful tech disruptor booked Polkadot Communications to take them to the next level.
Executive Summary
Quandoo is the world’s fastest growing online restaurant reservation service, promising to secure Aussies the best reservations at a whole host of their favourite restaurants in Sydney, Melbourne, Brisbane, Adelaide and Perth.
The Challenge
To raise awareness of Quandoo as Australia’s top restaurant reservation platform and generate media and online/social media exposure and increase customers to the platform.
Fierce competition from rivals in this marketplace.
Need to keep media and influencers engaged with the platform, not just peak interest with the initial launch event.
Ensure focus is on driving app downloads and content doesn’t rest too heavily on mentions of the restaurant partners.
Our Solution
Step #1
Coordinated an introductory ‘roving dinner party’ media event, which engaged top tier media and influencers with the platform and key restaurant partners in Potts Point, resulting in a great initial buzz of social, online and print coverage to kick-start the campaign.
Step #2
We created carefully crafted business profile stories on the company, and its key spokespeople, which included engaging stats and figures to show growth and the company’s evolvement throughout the duration of the campaign.
Step #3
We built up some excellent relationships between Quandoo and key media and influencers by engaging and offering them complimentary dining experiences at hero restaurants on the platforms, in exchange for social posts and review articles.
Results
Polkadot Communications positioned Quandoo as the go-to app and software for booking a restaurant experience through media trial and experience.
Our roving dinner party event allowed media the chance to experience first hand what it’s like to be a Quandoo customer at the same time showing off their restaurant partners.
Campaign Stats
- Month #1 – Clippings 21%
- Month #2 – Clippings 33%
- Month #3 – Clippings 47%
- Month #4 – Clippings 68%
- Month #5 – Clippings 82%
- Month #6 – Clippings 99%
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Statistic #1
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Statistic #3
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Statistic #2
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Statistic #4
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