Scunci

When this innovative brand needed mass-appeal, Polkadot Communications made the connections, leading to a massively successful 10-year partnership.

Executive Summary

Scunci Hair Accessories is a fast moving consumer good, available across department stores and chemists nationally.

With thousands of SKUs, the range appeals to children and women of all ages.

Polkadot Communications was hired to keep the brand in the minds of consumers and support regular product launches.

The Challenge

International hair-accessory brand Scunci is a fashion forward, innovative accessory brand known for its unique hair products, keeping hair beautiful no matter your age. Scunci is continually changing and updating the range to keep up with the ever evolving world of hair accessories and hair trends; with this in mind Polkadot Communications has put on numerous media events and blogger challenges to keep Scunci front of mind, launching new products such as the Bun Maker and Hair Chalk. Polkadot Communications has worked with Scunci for over 10 years.

To position Scunci as a fashion forward innovative brand.

To showcase the breadth of products available under the Scunci brand.

To appeal to a wide audience – anyone who has hair should use Scunci products.

Our Solution

Step #1

Polkadot Communications issued regularly ‘look of the weeks’ with the fabulous Scunci products to media on a weekly basis, to continue regular chat factor of the brand.

Step #2

Seeded the product to influential sportspeople, models, TV shows, actors and beauty bloggers.

Step #3

We launched Scunci on social media to increase followers/fans and spread viral word of mouth.

Results

Polkadot Communications was successful in providing coverage month on month for Scunci and meet their objectives and position the brand as the number one hair accessory on the market.

We worked with both influencers and print media to achieve on mass coverage month on month. We worked with the brand for 10 years.

Campaign Stats

  • Month #1 – Clippings 15% 15%
  • Month #2 – Clippings 20% 20%
  • Month #3 – Clippings 30% 30%
  • Month #4 – Clippings 50% 50%
  • Month #5 – Clippings 85% 85%
  • Month #6 – Clippings 95% 95%

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Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

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FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

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