Showpo

In an extremely crowded marketplace, Jane Lu, owner of online fashion retailer Showpo needed to boost her brand to get ahead of the competition. We gave her the boost she needed.

Executive Summary

Showpo is a fast growing online women’s fashion site that offers up to date fashion items at reasonable prices. In a competitive online shopping world, Showpo continues to grow year on year with entrepreneur Jane Lu at the helm.

The Challenge

Showpo is an online fashion retailer that provides on-trend clothes and fashion accessories at affordable prices to girls across the globe. Polkadot Communications was brought on board to ignite media and consumer interest in Showpo driving traffic to the site by showcasing products to media, creating exciting Look Books and profiling the CEO, Jane Lu.

Put a face to a brand so that Showpo wasn’t a faceless website.

Drive repeat business with consumers and media product requests by offering fast solutions.

Position Jane Lu as the founder as a leader in online fashion.

Our Solution

Step #1

Polkadot Communications issued ‘look of the weeks’ and fortnightly look books with the fabulous Showpo clothes and accessories to media on a weekly basis to ensure ongoing coverage of the brand.

Step #2

Polkadot Communications profiled entrepreneur Jane Lu, sharing her entertaining and inspiring story with business media to secure a strong brand reputation.

Step #3

Polkadot Communicaitons positioned Showpo as social media experts.

Results

Polkadot Communications was successful in positioning the founder Jane Lu as the face of the business and a leading entrepreneur in Australian business. She has since been on the panel of many discussions about entrepreneurship, innovation, and business success. Showpo is now one of the leading online Australian fashion sites.

Campaign Stats

  • Month #1 – Clippings 10% 10%
  • Month #2 – Clippings 35% 35%
  • Month #3 – Clippings 50% 50%
  • Month #4 – Clippings 60% 60%
  • Month #5 – Clippings 80% 80%
  • Month #6 – Clippings 100% 100%

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FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

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