Silk'n

Silk'n needed to extend their Australian beauty market penetration to drive sales of their innovative beauty tech products. With highly targeted media and influencer outreach, we gave them the boost they needed.
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Executive Summary

Silk’n is the global leader in professional aesthetic devices for home use. The extensive range of innovative beauty-tech products have been carefully crafted by engineers and scientists with high safety features in mind, making “in home” beauty regime more effective than ever before.

Silk’n approached Polkadot Communications for brand exposure and media coverage for Silk’n products to help them increase their penetration into the Australian market.

The Challenge

To educate the media and consumers that you can have an effective beauty treatment within the comfort of your own home.

This was a challenge because:

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Beauty treatments such as these are generally done in a salon environment.

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The brand Silk’n is relatively new in Australia so trust must be built .

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We did not have a brand spokesperson to talk about how the products work.

Our Solution

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Step #1

Issued tailored pitches for specific media including beauty, lifestyle and women’s interest to position the brand as the global leader in home beauty tools.

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Step #2

Polkadot Communications was responsible for coordinating media trials of various products which resulted in high profile editorial coverage and positioning the brand as a must have for in-home beauty treatments.

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Step #3

Undertook extensive influencer outreach to top tier beauty and lifestyle opinion leaders and bloggers to increase product exposure amongst target consumers in Australia and create positive brand awareness.

Results

Polkadot Communications exceeded the client’s expectations by securing immediate social media coverage with top tier influencers of 10,000 followers plus, each with high engagement.

The influencers were not paid for their posts, rather we seeded them products to experience Silk’n.

Campaign Stats

  • Month #1 – Clippings 10%
  • Month #2 – Clippings 25%
  • Month #3 – Clippings 35%
  • Month #4 – Clippings 55%
  • Month #5 – Clippings 85%
  • Month #6 – Clippings 100%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Nude by Nature

“The success of the campaign was easily measured on the high level of coverage seen, both in product placement and editorial coverage.

“Working with the Polkadot Communications team was an incredibly enjoyable time for us and they would come with our highest recommendation for any other brand.”


Clint Dowdell, Nude by Nature Make-up artist and Ambassador

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-11T16:17:54+00:00

Clint Dowdell, Nude by Nature Make-up artist and Ambassador

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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