Silk'nSilk'n needed to extend their Australian beauty market penetration to drive sales of their innovative beauty tech products. With highly targeted media and influencer outreach, we gave them the boost they needed.
Silk’n is the global leader in professional aesthetic devices for home use. The extensive range of innovative beauty-tech products have been carefully crafted by engineers and scientists with high safety features in mind, making “in home” beauty regime more effective than ever before.
Silk’n approached Polkadot Communications for brand exposure and media coverage for Silk’n products to help them increase their penetration into the Australian market.
To educate the media and consumers that you can have an effective beauty treatment within the comfort of your own home.
This was a challenge because:
Beauty treatments such as these are generally done in a salon environment.
The brand Silk’n is relatively new in Australia so trust must be built .
We did not have a brand spokesperson to talk about how the products work.
Issued tailored pitches for specific media including beauty, lifestyle and women’s interest to position the brand as the global leader in home beauty tools.
Polkadot Communications was responsible for coordinating media trials of various products which resulted in high profile editorial coverage and positioning the brand as a must have for in-home beauty treatments.
Undertook extensive influencer outreach to top tier beauty and lifestyle opinion leaders and bloggers to increase product exposure amongst target consumers in Australia and create positive brand awareness.
Polkadot Communications exceeded the client’s expectations by securing immediate social media coverage with top tier influencers of 10,000 followers plus, each with high engagement.
The influencers were not paid for their posts, rather we seeded them products to experience Silk’n.
- Month #1 – Clippings 10% 10%
- Month #2 – Clippings 25% 25%
- Month #3 – Clippings 35% 35%
- Month #4 – Clippings 55% 55%
- Month #5 – Clippings 85% 85%
- Month #6 – Clippings 100% 100%
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