SPANX

It was time for the SPANX underwear revolution to take Australia by storm. Polkadot Communications helped retailer David Jones crack the Australian mass market wide open with an intimate media event followed by celebrity outreach.

 

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Executive Summary

It was time for Australia to be taken over by SPANX and at the time the brand launched we couldn’t have been more ready for the international undergarment phenomenon.

Offering shapewear for all body shapes and sizes, SPANX signed with David Jones as an exclusive distributor.

The Challenge

Internationally-loved shapewear brand, SPANX, made its debut in Australia and called on Polkadot Communications to launch its iconic brand to the Australian market. With celebrities including Oprah and Beyonce linked to the brand overseas, the challenge for Polkadot Communications was to inject the same enthusiasm for the brand as it had seen in international markets and to launch it into retail in conjunction with David Jones.

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To drive consumers to purchase directly from their partnered retailer David Jones.

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To build hype about a US brand in a patriotic Australian market.

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To showcase the versatility of the brand for all shapes and sizes.

Our Solution

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Step #1

Polkadot Communications rolled out the launch of SPANX at an intimate event that up to 40 media personalities and fashion editors attended.

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Step #2

Our agency set up an exclusive story with ‘A Current Affair’ which captured footage from the launch and aired a positive story about the ‘SPANX Phenomenon’ in Australia. Subsequent stories featured in a number of newspaper and magazine articles in time for spring/summer features.

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Step #3

Polkadot Communications seeded SPANX to a number of Australian celebrities, who became local tastemakers for the brand.

Results

When the well known underwear brand SPANX launched in Australia, the brand was already in high demand by media.

Polkadot Communications ran an event and worked with key media to achieve mass market coverage.

Campaign Stats

  • Month #1 – Clippings 31%
  • Month #2 – Clippings 48%
  • Month #3 – Clippings 57%
  • Month #4 – Clippings 72%
  • Month #5 – Clippings 83%
  • Month #6 – Clippings 91%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

UGG Australia

“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.

“We needed to gain traction with our target consumers over and above what we could do with advertising.

“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.

“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”


Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
5.0
2017-07-10T13:25:16+00:00

Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

UGG Logo Polkadot Communications Client PR Sydney

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

 

Direction
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Contact Us

Canberra Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
PO Box 7418
Fisher
ACT 2611
Australia

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