Stoli VodkaWith a cocktail of highly targeted events, influencer management, media relations campaigns and agency partnerships, we ensured that 'originality' and Stoli Vodka became one and the same.
Stoli® Vodka is the original premium vodka that combines modern distilling of the highest quality spirit with century old traditions to create its bold character.
Stolichnaya Premium Vodka is a global vodka brand who identifies with being original. Original in its origin, flavour and audience. Our campaign combined traditional PR and social media to uncover and reward original Australian personalities.
To promote the versatility of Stoli Vodka.
To drive consumer entry to the competition.
To work with the Stoli bartender ambassador ensuring brand messaging was concise and met the global requirements of Stoli international.
Launched with a series of media events to kick off the campaign. We invited influencers, bartenders and media to enjoy the array of Stoli cocktails.
Partnered with Australia’s most original bartender Luke Ashton who create the most original cocktail and launched this to media.
Seeded product to key influencers and their networks including Djs, fashion designers and street artists and sponsored a number of events including the Social Diary Christmas party and Fashion Palette.
Working collaboratively with an above-the-line agency and digital department, Polkadot Communications was able to complement the efforts of the strategy to secure press coverage that encouraged consumers to visit the social media channels.
- Month #1 – Clippings 20% 20%
- Month #2 – Clippings 30% 30%
- Month #3 – Clippings 40% 40%
- Month #4 – Clippings 55% 55%
- Month #5 – Clippings 80% 80%
- Month #6 – Clippings 90% 90%
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