Stoli Vodka

With a cocktail of highly targeted events, influencer management, media relations campaigns and agency partnerships, we ensured that 'originality' and Stoli Vodka became one and the same.
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Executive Summary

Stoli® Vodka is the original premium vodka that combines modern distilling of the highest quality spirit with century old traditions to create its bold character.

The Challenge

Stolichnaya Premium Vodka is a global vodka brand who identifies with being original. Original in its origin, flavour and audience. Our campaign combined traditional PR and social media to uncover and reward original Australian personalities.

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To promote the versatility of Stoli Vodka.

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To drive consumer entry to the competition.

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To work with the Stoli bartender ambassador ensuring brand messaging was concise and met the global requirements of Stoli international.

Our Solution

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Step #1

Launched with a series of media events to kick off the campaign. We invited influencers, bartenders and media to enjoy the array of Stoli cocktails.

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Step #2

Partnered with Australia’s most original bartender Luke Ashton who create the most original cocktail and launched this to media.

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Step #3

Seeded product to key influencers and their networks including Djs, fashion designers and street artists and sponsored a number of events including the Social Diary Christmas party and Fashion Palette.

Results

Working collaboratively with an above-the-line agency and digital department, Polkadot Communications was able to complement the efforts of the strategy to secure press coverage that encouraged consumers to visit the social media channels.

Campaign Stats

  • Month #1 – Clippings 20%
  • Month #2 – Clippings 30%
  • Month #3 – Clippings 40%
  • Month #4 – Clippings 55%
  • Month #5 – Clippings 80%
  • Month #6 – Clippings 90%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”


Luke Jecks, Managing Director for Naked Wines Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:12:40+00:00

Luke Jecks, Managing Director for Naked Wines Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

More great results... 

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Contact Us

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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