The Dough CollectiveWith experiential media outreach and targeted PR campaigns we supported the successful launch of this tasty brand in the Sydney CBD, helping drive footfall and sales.
The popular bakery style throughout Asia, The Dough Collective was bringing something new and unique to the Australian market.
This was a chance to show off popular savoury and sweet bakery delights.
When The Dough Collective landed in the Sydney CBD, Polkadot Communications was challenged to communicate it’s launch and unique key messaging to media. The Dough Collective bakery prides itself on delivering lovingly baked, handcrafted
To promote the variety available at Dough Collective, suitable for all taste buds.
To demonstrate the unique
Drive consumers into the store at key times to promote seasonal offerings.
Polkadot Communications invited and coordinated a media event at the bakery showcasing the skills used by the master bakers to create the
Arranged media interviews with The Dough Collective spokesperson to communicate the unique process of the bakery.
Polkadot Communications seeded bread recipes from The Dough Collective to media, demonstrating the unusual and large variety of flavours available in-store.
Polkadot Communications was successful in securing coverage for The Dough Collective both local and national and as a result, they opened many more stores.
The success spurred from the media event allowed us to engage with both online and offline media
- Month #1 – Clippings 10% 10%
- Month #2 – Clippings 25% 25%
- Month #3 – Clippings 45% 45%
- Month #4 – Clippings 60% 60%
- Month #5 – Clippings 75% 75%
- Month #6 – Clippings 95% 95%
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