The Dough Collective

With experiential media outreach and targeted PR campaigns we supported the successful launch of this tasty brand in the Sydney CBD, helping drive footfall and sales.
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Executive Summary

The popular bakery style throughout Asia, The Dough Collective was bringing something new and unique to the Australian market.

This was a chance to show off popular savoury and sweet bakery delights.

The Challenge

When The Dough Collective landed in the Sydney CBD, Polkadot Communications was challenged to communicate it’s launch and unique key messaging to media. The Dough Collective bakery prides itself on delivering lovingly baked, handcrafted breads using the very best ingredients sourced from across the globe and a carefully crafted yeasting process. Polkadot Communications has worked with The Dough Collective from the beginning to announce the launch with a bang.

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To promote the variety available at Dough Collective, suitable for all taste buds.

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To demonstrate the unique hand-crafted technique in artisan bakery style.

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Drive consumers into the store at key times to promote seasonal offerings.

Our Solution

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Step #1

Polkadot Communications invited and coordinated a media event at the bakery showcasing the skills used by the master bakers to create the breads and allowing journalists to bake their very loaf.

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Step #2

Arranged media interviews with The Dough Collective spokesperson to communicate the unique process of the bakery.

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Step #3

Polkadot Communications seeded bread recipes from The Dough Collective to media, demonstrating the unusual and large variety of flavours available in-store.

Results

Polkadot Communications was successful in securing coverage for The Dough Collective both local and national and as a result, they opened many more stores.

The success spurred from the media event allowed us to engage with both online and offline media

Campaign Stats

  • Month #1 – Clippings 10%
  • Month #2 – Clippings 25%
  • Month #3 – Clippings 45%
  • Month #4 – Clippings 60%
  • Month #5 – Clippings 75%
  • Month #6 – Clippings 95%

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Statistic #1

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Statistic #3

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Statistic #2

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Client Love

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”


Luke Jecks, Managing Director for Naked Wines Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:12:40+00:00

Luke Jecks, Managing Director for Naked Wines Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

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