Travelodge Hotels

Using an innovative sleep study to get media attention, we made sure everyone knew they could get a great night's sleep at Travelodge Hotels.
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Executive Summary

Known as a popular low budget, affordable, and comfortable place to sleep during your interstate travel, Travelodge Hotels offers a clean option for business and leisure travellers.

The Challenge

Travelodge offers quality and comfortable hotel rooms at unbeatable value. Our campaign positioned Travelodge as the go-to hotel for a good night’s sleep, educating consumers on the importance of sleep and uncovering the nation’s sleep habits in association with the sleep Health Foundation. The coverage reached approximately 20 million Australians with highlights including a full page story in mX, coverage on The Project and Sunday Telegraph to name a few.

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To promote Travelodge as an affordable, comfortable and clean hotel.

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To promote Travelodge to both the business and holiday traveller.

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To execute a fun campaign that drew on the hotel’s main value proposition, as a good place to sleep.

Our Solution

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Step #1

Conducted a national survey to determine the nation’s best and worst night sleep.

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Step #2

Position Travelodge as the place to go to get a good night’s sleep and drive local and national audiences to their sites across the country.

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Step #3

Connected Travelodge with a national body for sleep study to elevate the efficacy of the sleep survey.

Results

When the results for the sleep survey were announced, Polkadot Communications fielded enquiries from media and coordinated media interviews with key Travelodge spokespeople.

We successfully exceeded the client’s expectations by positioning them as a great hotel to sleep in.

Campaign Stats

  • Month #1 – Clippings 10%
  • Month #2 – Clippings 20%
  • Month #3 – Clippings 35%
  • Month #4 – Clippings 60%
  • Month #5 – Clippings 80%
  • Month #6 – Clippings 95%

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Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Vibe Hotels

“Vibe Hotels engaged Polkadot Communications to help gain media coverage for the Summer Vibe campaign. The Team at Polkadot Communications assisted Vibe’s Marketing Team with securing a celebrity ambassador, media relations and events. Professional at all times, the Team at Polkadot Communications also injected an important dose of personality and fun into the campaign.

“Whilst they were efficient and organised, they were also creative, friendly and always adding new ideas. Polkadot Communications' work was backed up by comprehensive weekly phone WIPs and informative monthly reports. Polkadot Communications' contribution to the successful Summer Vibe campaign was significant.

“We have since selected Polkadot Communications to work on subsequent campaigns and look forward to working with the Team into the future.”


Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:10:17+00:00

Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)

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FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

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