UFC Gym

Needing to change perceptions of UFC in order to increase memberships, Polkadot Communications engaged with the media and key influencers to reposition this extreme brand.
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Executive Summary

UFC Gym Sydney offers a 3000 square metre facility with multiple exercising options and over 100 group fitness classes each week.

UFC Gym Sydney offers state-of-the-art facilities for group fitness and MMA disciplines.

The Challenge

The internationally known Ultimate Fighting Championship (UFC) Gym launched in Sydney’s Alexandria and Polkadot PR was appointed as the agency to open the doors of the new facility to the media and showcase how UFC members train differently! Our PR campaign yielded national coverage across TV, with Channel 7 news opening the doors with a leading story, mX, Men’s Fitness and the Telegraph.

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To extinguish any negative connotation UFC brand has with fighting.

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To promote Mixed Martial Arts as a valuable training technique for people of all ages.

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To promote lead trainers at UFC Gym as spokespeople for fitness and health.

Our Solution

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Step #1

Invited key media to an exclusive preview of the facility before it opened to the public giving them access to expert trainers and equipment and a chance to train amongst the best.

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Step #2

Promoted key UFC spokespeople including ring girls, fighters and ambassadors during their visits to Australia.

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Step #3

Positioned UFC children’s martial arts program as a safe modality teaching strength, honour, respect.

Results

Polkadot Communications successfully launched UFC Gym as the first in Australia.

Media were particularly interested in this due to the international success of the brand.

We hosted a media event and coordinated media attendance at the gym at their leisure.

Campaign Stats

  • Month #1 – Clippings 20%
  • Month #2 – Clippings 45%
  • Month #3 – Clippings 50%
  • Month #4 – Clippings 65%
  • Month #5 – Clippings 85%
  • Month #6 – Clippings 95%

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Statistic #1

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Statistic #3

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Statistic #2

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Client Love

Waist Trainer

“Representation by Polkadot Communications has been greatly beneficial to both the Luxe Fitness and Waist Trainer brand.

“The biggest success was a story that Polkadot pitched to the media which was picked up and shared by news outlets all over the world, providing me with global exposure which has been amazing for brand awareness.

“Polkadot Communications is extremely professional and provides regular updates of what they are doing, I would highly recommend them if you are looking for something to push your brand forwards.”


Iyia Liu, Founder of Luxe Fitness and Waist Trainer

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:04:02+00:00

Iyia Liu, Founder of Luxe Fitness and Waist Trainer

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

GET STARTED!

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