Wholeberry Folk

Needing to educate the public that they didn't need to sacrifice taste for sugar, whilst generating brand awareness and gaining market-innovator recognition, this ambitious health food brand turned to Polkadot Communications for the winning PR recipe.

Executive Summary

Offering an on shelf cookie and cupcake mixture that is not only delicious but also healthy, Wholeberry Folk decided to take on the baking industry with a low sugar, low fat option, perfect for any health conscious family.

The Challenge

Wholeberry Folk offers a range of wholesome home-style baking mixes that are free from preservatives, additives, refined flour and excess sugar.

Wholeberry Folk cupcake and cookie mixes are made from nutritious spelt flour and carry 25% less sugar than other leading brands – using real fruit for natural flavouring and colour.

Polkadot Communications worked to position the brand as proudly Australian and the healthy alternative to other baking mixes on the Woolworth’s shelves.

To change the way consumers see booked baked goods.

To highlight that you can still have full flavoured baked goods with less sugar.

To promote the founder of Wholeberry Folk as a leader and innovator in the market.

Our Solution

Step #1

Polkadot Communications delivered media a cupcake baked the Wholeberry Folk way to best demonstrate the delicious flavour.

Step #2

Tailored specific pitches to media around angles such as ‘healthier ingredients’ to health press and ‘perfect lunch box addition’ to mummy bloggers and parenting press.

Step #3

Used competition mechanic to secure broadcast media coverage on Studio 10.

Results

Polkadot Communications was successful in exceeding the client’s expectations by securing them digital, traditional and TV coverage and emphasising the relationship between Wholeberry Folk and their key retailer, Woolworths.

Campaign Stats

  • Month #1 – Clippings 11% 11%
  • Month #2 – Clippings 19% 19%
  • Month #3 – Clippings 27% 27%
  • Month #4 – Clippings 48% 48%
  • Month #5 – Clippings 55% 55%
  • Month #6 – Clippings 63% 63%

%

Statistic #1

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Statistic #3

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Statistic #2

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Statistic #4

Take a look at our some of our other great success stories...

Client Love

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”


Luke Jecks, Managing Director for Naked Wines Australia

Polkadot Communications, Public Relations, Social Media Management, Event Management, Digital Marketing
2017-07-11T16:12:40+10:00

Luke Jecks, Managing Director for Naked Wines Australia

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

FREE Communications Strategy Review

Would you like to know what our Director and communications expert, Dionne Taylor, thinks about your brand and if strategic communications could grow your business?

Let's take the first step together and book a free 30-minute consultation.

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Contact Us

Sydney Office

POLKADOT COMMUNICATIONS

T: 02 9281 4190
F: +61 2 8569 0348
E: [email protected]

ADDRESS:
Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney,
NSW 2022
Australia

Latitude:
33 deg 53 min 27.038 sec S
Longitude:
151 deg 14 min 42.219 dec E

Title Address Description
282/290 Oxford St, Bondi Junction NSW 2022, Australia
Polkadot Communications

Suite 104, 282-290 Oxford Street,
Bondi Junction,
Sydney
NSW 2022
Australia

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