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Get our free 2023 Digital Marketing Checklist today to access a variety of tools for each marketing category, including links to their websites that you can use for business growth in 2023.
Free Employee Social Media Policy Template
Social Media Marketing Guide
A Simple Marketing Measurement Framework
CASE STUDIES
We’re very proud of the results we get for our clients so we thought we’d show off here.
Blog
The latest news and tips from the Polkadot Communications team.
8 Hotel Marketing Ideas to Attract New Customers & Boost Your Earnings
With the recent world news about fires and climate issues, the hospitality industry in Australia is fully expecting tourism to take a dip. One in 13 Australian jobs rely on tourism, according to this January 2020 government press release. The best defence is for the...
How to make a restaurant marketing plan that works
Lots of people dream about opening and running a restaurant. The idea of serving delicious meals to diners is attractive, and so is making a profit out of work you love. The reality, though, is that there’s more to running a restaurant than just making and serving the...
Top Free PR & SEO Tools to Find Influencers
Purpose of this free PR tools list and guide Once you have defined your target audiences, probably a group of customers, you need to then find which influencers they pay attention to AND that might be willing to work with you in order to promote your business,...
Digital Marketing Channels: What They Are & How To Choose Them
You’ve heard that online marketing is the way of the future. You know that you need to get your business online, grow your presence, and start using digital channels to grow brand recognition and turn tire-kickers into bona fide customers. The only problem is, you...
Why You Need Landing Pages and How to Use Them
If you’ve recently built or upgraded your website, or just started to focus on digital marketing strategy, chances are you’re learning that there’s a lot more to it than you thought. You’ve probably run into many different terms for all sorts of things that you never...
Furry Friends Forever… Fur Babies on the Rise with Families
Did you know that Australia has one of the highest household rates of pet ownership in the world? The emergence of the 'pet parent' and the 'fur baby' phenomenon has certainly grabbed Australia with both paws. In fact, the term ‘fur baby’ was included in both the...
Lend Me Your Ears: Podcasting is Having a Serious Moment!
Fun fact, "Podcasting" was first defined in Wikipedia in November 2004, and one of the earliest adopters from the mainstream media was the BBC, in the UK, with the BBC World Service show, Go Digital, podcast in August 2001. We’ve come a heck of a long way since then,...
What are Pain Points in Marketing & How to Exploit Them?
You’ve probably heard the term “pain point” before. You’ve probably been told that the best, most successful business ideas offer solutions to customers’ pain points. They solve problems and are innovative and groundbreaking. However, unless you have a business degree...
What are the Benefits of Blogging for Marketing?
If you’ve read anything about marketing in the past ten years, you’ve probably read about inbound marketing, content marketing, and the benefits of blogging for marketing. If you haven’t tried it yet, you might be wondering what a blog post can do for your brand and...
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