KidsWe give our kids sector clients the edge they need to get ahead of the competition.
Kids PR & Marketing
As a parent, the market to purchase items for your child is confusing and overwhelming.
From books to baby grows and everything else in between, the kids related market is rampant with options and in a highly competitive market, brands seek out a communications strategy to differentiate them from their competitors.
Why we do it
We love working with kids brands; as parents within the organisation, we know what makes parents tick and how to appeal to both the parent and the child (thank you pester power…). Polkadot Communications has devised strategies to speak to these target audiences and create cut through to encourage consumers to purchase, retailers to stock your product and influencers to want to collaborate. We do this by:
Showing the need for the product; by communicating a product that a parent can’t live without, we create instant demand.
Appealing to both the parent and the child, after all both are your target audiences.
Building a social following; parents rely on social media for news so we want to appeal to them when they’re not actively looking.
Connect with us on your favourite social network. See you there!