LifestyleWe give our lifestyle sector clients the edge they need to get ahead of the competition.
Lifestyle PR & Marketing
Simply put, the lifestyle industry can be extremely broad; anything from a candle to homewares and everything in between falls under the lifestyle banner and Polkadot Communications represents some of Australia’s leading lifestyle brands.
Brands with established distribution or those looking to take the next step are the ideal candidate for a strategic communications program that is going to amplify their awareness, drive sales and consumer engagement.
Why we do it
We know that consumers love purchasing and engaging with a brand. When we can reach these consumers via the media we’re using a third party (the journalist) to provide first-hand testimonials about the lifestyle brand they’re engaging. Media testimonials are important for lifestyle brands because:
Consumers trust increases when a person of authority has used or promotes a brand.
Consumer lifestyle brands are built on a mixture of media awareness, social media engagement and brand ambassadors.
The lifestyle category in media platforms is rife with opportunity, so why not be featured in it.
Connect with us on your favourite social network. See you there!