AdvertisingFor clients with a big enough budget, we can boost the effects of our communications campaigns with advertising that builds brand familiarisation and creates desire.
When budget permits, an above the line advertising campaign can complement a PR and social media campaign providing more touch points for consumers to engage with the brand.
By negotiating the best rates with Australia’s top media outlets, we’re able to secure engaging advertising content with a strong call to action.
Consumers read media, but they also consume brand messaging via earned and paid media. Paid media include print, radio, tv, newspaper, online and outdoor advertising. Polkadot Communications assess whether this is beneficial to your brand by:
Understanding your budget and how far paid media can stretch.
Creating on brand advertising messaging that drives a call to action.
Ensuring the client’s imagery and tone of voice is communicated effectively.
How Advertising Works
Banners, print and online options to communicate your message.
Even though we’re the masters in below the line media, we do advocate for above the line advertising.
This can include print, online, TV, radio or social media ad spend, and our media buyers will create a strategic media buying plan with affordable rates to consider
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