Inbound Marketing

The best way to turn people that know nothing about your business into customers and eventually promoters of your brand.

Inbound Marketing

Inbound marketing focusses on attracting customers through relevant and helpful content and interactions. Importantly, these interactions are not interruptive. This means that potential customers find your content because it’s what they’re looking for. It’s not about shoving content under their noses if they want it or not.

By creating content that addresses your ideal customers’ needs at the different stages of their buying process, inbound marketing builds trust in your business, gives it credibility, and attracts qualified prospects.

Our Approach

Inbound marketing has been proven to be the most effective marketing method for online business.

We focus on creating and publishing high-quality content that draws people into your company’s online brand and product presence. This is where people are happiest when they’re looking for information and solutions. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Our key to success is to match the content we publish for our clients with their ideal customers’ needs and interests. Over time, this means that our clients will attract inbound traffic that they can:

Convert – turning website visitors into leads.

Close – turning leads into customers.

Delight – turning customers into promoters.

How Inbound Marketing Works

To work effectively, inbound marketing needs the following ingredients:

Content Creation & Distribution: We create highly targeted content (e.g. blog posts, infographics, white papers, videos, podcasts, etc.)  that answers the questions that our clients’ ideal prospects’ and customers’ are asking. We then publish and share that content as far and wide as possible to reach as many people as we can.

Lifecycle Marketing: Our ultimate desire is to create promoters of our clients’ businesses. However, promoters don’t just appear overnight. All promoters start off as strangers, visitors, contacts, and customers. We use a wide variety of specific marketing actions and tools to help turn those strangers into promoters.

Personalisation: With sophisticated intelligent marketing platforms we can tailor the content published on our clients’ websites to the wants and needs of the people who are viewing it. This makes each user experience more relevant and more effective. As we’re constantly testing and learning from customer interactions, we can also improve the personalisation over time, constantly making the process more successful.

Multi-Channel: By its very nature, inbound marketing is a multi-channel approach. This is because it reaches people where they are, in the channel where they want to interact with our clients. So it integrates channels like PR, SEO, pay-per-click advertising, conversion rate optimisation, social media, email marketing, and personalised sales techniques.

Integration: The integration of content creation, publishing and analytics tools makes this whole process not only extremely effective but also very efficient. This means that we can focus on publishing the right content in the right place at the right time.

Who is Inbound Marketing for?

As you will have gathered, inbound marketing is a comprehensive multi-channel approach that relies on the regular production and publication of strategically planned awesome content through a sophisticated digital marketing platform.

This means that it required a lot of expert man-hours (or lady-hours) to effectively plan and execute. It also requires the integration of systems and use of paid-for online marketing platforms.

Because of this, we recommend it for the most ambitious of our clients. The clients who really want to grow their businesses and can invest in this comprehensive approach over the long-term.

The approach works across any sector, but it works best where the sales cycle is between 1 week and 1 year, and the purchase is a considerable one (e.g. over $500).

Inbound Marketing Statistics

Inbound Marketing is an extremely effective and proven way to sustainably grow businesses. Take a look at some of the latest statistics.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers.

63% of marketers say generating traffic and leads is their top challenge.

FREE Inbound Marketing Strategy Review

Would you like to know out what our experts think about your set-up and if inbound marketing is will grow your business?

Let’s take the first step together and book a 30-minute consultation.


Would you like to know out what our experts think about your set-up and if inbound marketing is will grow your business?

Let’s take the first step together and book a 30-minute consultation.

Naked Wines

“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.

“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”

Luke Jecks, Managing Director for Naked Wines Australia

DUO Boots

“We have worked with Polkadot for 2 seasons now to help grow our profile within Australia, and the support and service that they have provided has been second-to-none.

“In addition to their total dedication and professionalism, we have found Dionne and the team to possess a great understanding of our needs and a huge degree of flexibility in working within our parameters.

“All targets set were met, and the team secured for us some significant exposure which really boosted our brand recognition.

“To sum up, Polkadot are responsive, hardworking, creative, fun and most important of all – effective!”

Naomi Rudge, Communications Manager at DUO Boots


“The most impressive results in the campaign came in the form of TV appearances including The Morning Show, Today Tonight and A Current Affair, as well as front cover stories in Australia’s top selling weekly magazines, New Idea and Woman’s Day.

“Throughout our campaigns, we are kept up to date with weekly work in progress reports and nearly every day of the campaign we receive coverage from Polkadot Communications.

“We are so happy with the work that we’ve re-signed for a third year!”

Tamara Bykerk, owner of Bikini Island and designer of Baku & Ginja swimwear

Organic Expo

“Polkadot Communications was recommended through our advertising agency to work with us on the Organic Expo.

“Our objective was to raise the awareness level of the show in Melbourne to trade and general consumers. We had a very tight lead time of two months; however, Polkadot Communications was able to secure coverage for us in trade newsletters, online magazines, metropolitan newspapers and radio – all core to our demographic.

“The team was thorough with their reporting techniques and Dionne was an absolute pleasure to work with. I would, without hesitation, recommend Polkadot Communications as a fabulous PR agency to partner with.”

Mary Hackett, Director of SHE Events

Nude by Nature

“The success of the campaign was easily measured on the high level of coverage seen, both in product placement and editorial coverage.

“Working with the Polkadot Communications team was an incredibly enjoyable time for us and they would come with our highest recommendation for any other brand.”

Clint Dowdell, Nude by Nature Make-up artist and Ambassador

Ronald McDonald House Randwick

"From the minute we started our partnership with Polkadot Communications we knew we had met a supportive, professional and honest organisation."

"The opportunities Polkadot Communications created for our Chapter exceeded our expectations due to the diligence, commitment and generosity of this endearing team."

"We have proudly developed a wonderful relationship together and they have become an integral part of our RMHCR family. which we will always cherish and we are excited about our future prospects together."

"We highly recommend their services across the charity sector because we know, when Polkadot is in your corner, good things will come your way."

Emma Thompson, Fundraising Coordinator at Ronald McDonald House Randwick


“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.

“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.

“Polkadot Communications' support helped grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.

“Thank you, Polkadot Communications team!”

Brian Shanahan, General Manager,


“The PR exposure that was gained for the brand and the competition achieved more than three times our investment and reached more than 22 million people.

“We were very happy with the results achieved and thoroughly enjoyed working with Polkadot Communications.

“We would definitely work with Polkadot Communications again.”

Lynda Bundock, Brand Manager from Triumph International

Dr Mark Kohout

“Since working on the Dr Kohout campaign, Polkadot Communications has established tight-knit relationships with beauty journalists, editors and producers.

“It is through these connections that they have achieved great coverage for me.

“I love the agency’s creative ideas and creative concepts. They really know the most successful formats to present ideas to the media, and always go the extra mile for me.”

Dr Mark Kohout

Disney Couture

“Disney Couture owes much of its public awareness to, Polkadot Communications. Polkadot are a wonderfully talented, professional and likeable PR firm whom I would have no hesitation in recommending.”

Michael Tran, Director, Disney Couture

Vibe Hotels

“Vibe Hotels engaged Polkadot Communications to help gain media coverage for the Summer Vibe campaign. The Team at Polkadot Communications assisted Vibe’s Marketing Team with securing a celebrity ambassador, media relations and events. Professional at all times, the Team at Polkadot Communications also injected an important dose of personality and fun into the campaign.

“Whilst they were efficient and organised, they were also creative, friendly and always adding new ideas. Polkadot Communications' work was backed up by comprehensive weekly phone WIPs and informative monthly reports. Polkadot Communications' contribution to the successful Summer Vibe campaign was significant.

“We have since selected Polkadot Communications to work on subsequent campaigns and look forward to working with the Team into the future.”

Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)

Waist Trainer

“Representation by Polkadot Communications has been greatly beneficial to both the Luxe Fitness and Waist Trainer brand.

“The biggest success was a story that Polkadot pitched to the media which was picked up and shared by news outlets all over the world, providing me with global exposure which has been amazing for brand awareness.

“Polkadot Communications is extremely professional and provides regular updates of what they are doing, I would highly recommend them if you are looking for something to push your brand forwards.”

Iyia Liu, Founder of Luxe Fitness and Waist Trainer

Get Happy
“The Polkadot team have been great to work with, lots of energy and enthusiasm for my product and great results.

“I’m really glad that I found Polkadot Communications.”

Dr Lisa Patterson-Kane, creator of the Get Happy App


“Polkadot PR has done an exceptional job at positioning beautyblender across all media channels.

“Our products have graced the beauty pages of magazines such as Harpers Bazaar, Madison, Professional Beauty, Shop Till You Drop, Cosmopolitan Hair & Beauty, OK! Magazine, Bella Beauty, New Idea, Famous, Good Health & Medicine, NW and Woman’s Day.

“In addition, Polkadot PR had successfully gained exposure for beautyblender in newspapers such as the Herald Sun, Courier Mail, Sunday Telegraph, and the West Australian.”

Madison Browne, Managing Director, Beautyblender Australia


“Quickboats launched its revolutionary unfolding boat to the Australian and online press and media at the 2013 Sydney International Boat Show.

“Polkadot Communications played a vital role in this launch assisting our company in receiving coverage in over 50 newspapers and online magazines in addition to radio and television appearances.

“The value of such communication has been of great assistance to our company.”

Deryck Graham, Managing Director of Quickboats


“Flipsters went from zero public awareness to over 130 placements across magazines, newspapers, television, radio and a variety of online sources.

“We achieved excellent website hits, awareness, and sales, which were all built off of our very successful PR campaign.

“Polkadot Communications' high standard of professionalism is apparent in all their dealings, whether with media or clients.

“I have nothing but praise and recommendation for the Polkadot Communications team, and know that we will work with them again in the future.”

Ben Lipschitz, joint owner and founder of Flipsters

UGG Australia

“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.

“We needed to gain traction with our target consumers over and above what we could do with advertising.

“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.

“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”

Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia

The International Make-Up Artist Trade Show (IMATS)

“I would like to write to you and let you know about the exceptional PR services we have received from Dionne Taylor and Polkadot Communications.

“Dionne is a very proactive PR agent and is very well connected in the makeup and beauty industry throughout Australia.

“She always delivers more media attention and buzz for our show than we hope for, and always comes in on budget.

“I would not hesitate in recommending Dionne Taylor and Polkadot Communications for any PR projects.”

Michael Key, Publisher, Make-Up Artist magazine and founder of IMATS

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