Influencer ManagementBy finding and building relationships with the influencers that can actually affect target audience opinion and drive purchasing behaviour, we get the best return on investment for our clients.
We’re not impressed by the influencer’s number of followers on Instagram or other social media platforms, we are interested in their engagement.
By identifying who has a high engagement level, authentic followers and an engaging audience relevant to the client’s target market, we’re able to engage with influencers for both paid and unpaid posts.
Influencers are the new wave of media but is influencer management the preferred and only method of achieving press coverage? Probably not…
Let’s assess how and when influencer management becomes necessary:
Determining whether your customers actually are influenced by influencers.
Understanding the influencers target audience, engagement and location of customers, do they match yours.
Working with influencers via paid and unpaid sponsorship, utilising client’s product and services as currency as a priority.
How Influencer Management Works
Polkadot Communications works closely with key influencers within various sectors to drive messaging both on a social and traditional platform.
Influencer marketing is a form of marketing that focuses on specific individuals either in a paid or unpaid capacity.
Our preference is to work with high engaging influencers utilising client’s product or services as currency.
By working with influencers who are endorsing your brand, we are able to reach to their followers and third parties and influence them to engage with your brand.
Connect with us on your favourite social network. See you there!