Media Relations With our lightning-fast media response rates, we're the newsrooms' favourite PR agency, bagging the best editorial opportunities for our clients day-in, day-out.
About Media RELATIONS
All good PR campaigns rely on a fully functioning, fast acting and energetic press office. Not only do the team at Polkadot Communications respond rapidly to media enquiries; through our proactive efforts, we are also setting the news agenda, feeding stories to media on a daily basis.
We’re a mixture of strategically minded and nimble and quick to adapt. A functioning press office will always:
Proactively pitch to media to feed them with story suggestions.
Be reactive to the news agenda, knowing where we can raise the profile of our clients across all media platforms.
Creatively capture the attention of media with engaging pitches, product send outs and interesting story suggestions.
How Media Relations Works
When it comes to PR, proactive management of media relations are an essential ingredient. A proactive press office which acts in your brand’s best interest to manage media relations forms the basis of any good PR campaign.
As the conduit between the client and the media, Polkadot Communications has fostered long term and tight relationships with journalists who provide free editorial for our clients.
Polkadot Communications acts on behalf of your brand to generate news stories, product trials, and respond swiftly to media relations requests to lock in that all important press coverage.
Ronald McDonald House Randwick
"From the minute we started our partnership with Polkadot Communications we knew we had met a supportive, professional and honest organisation."
"The opportunities Polkadot Communications created for our Chapter exceeded our expectations due to the diligence, commitment and generosity of this endearing team."
"We have proudly developed a wonderful relationship together and they have become an integral part of our RMHCR family. which we will always cherish and we are excited about our future prospects together."
"We highly recommend their services across the charity sector because we know, when Polkadot is in your corner, good things will come your way."
“I’m really glad that I found Polkadot Communications.”
“Quickboats launched its revolutionary unfolding boat to the Australian and online press and media at the 2013 Sydney International Boat Show.
“Polkadot Communications played a vital role in this launch assisting our company in receiving coverage in over 50 newspapers and online magazines in addition to radio and television appearances.
“The value of such communication has been of great assistance to our company.”
“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.
“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.
“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.
“Thank you, Polkadot Communications team!”
“Disney Couture owes much of its public awareness to, Polkadot Communications. Polkadot are a wonderfully talented, professional and likeable PR firm whom I would have no hesitation in recommending.”
“Representation by Polkadot Communications has been greatly beneficial to both the Luxe Fitness and Waist Trainer brand.
“The biggest success was a story that Polkadot pitched to the media which was picked up and shared by news outlets all over the world, providing me with global exposure which has been amazing for brand awareness.
“Polkadot Communications is extremely professional and provides regular updates of what they are doing, I would highly recommend them if you are looking for something to push your brand forwards.”
“We have worked with Polkadot for 2 seasons now to help grow our profile within Australia, and the support and service that they have provided has been second-to-none.
“In addition to their total dedication and professionalism, we have found Dionne and the team to possess a great understanding of our needs and a huge degree of flexibility in working within our parameters.
“All targets set were met, and the team secured for us some significant exposure which really boosted our brand recognition.
“To sum up, Polkadot are responsive, hardworking, creative, fun and most important of all – effective!”
The International Make-Up Artist Trade Show (IMATS)
“I would like to write to you and let you know about the exceptional PR services we have received from Dionne Taylor and Polkadot Communications.
“Dionne is a very proactive PR agent and is very well connected in the makeup and beauty industry throughout Australia.
“She always delivers more media attention and buzz for our show than we hope for, and always comes in on budget.
“I would not hesitate in recommending Dionne Taylor and Polkadot Communications for any PR projects.”
Nude by Nature
“The success of the campaign was easily measured on the high level of coverage seen, both in product placement and editorial coverage.
“Working with the Polkadot Communications team was an incredibly enjoyable time for us and they would come with our highest recommendation for any other brand.”
“Polkadot PR has done an exceptional job at positioning beautyblender across all media channels.
“Our products have graced the beauty pages of magazines such as Harpers Bazaar, Madison, Professional Beauty, Shop Till You Drop, Cosmopolitan Hair & Beauty, OK! Magazine, Bella Beauty, New Idea, Famous, Good Health & Medicine, NW and Woman’s Day.
“In addition, Polkadot PR had successfully gained exposure for beautyblender in newspapers such as the Herald Sun, Courier Mail, Sunday Telegraph, and the West Australian.”
“Vibe Hotels engaged Polkadot Communications to help gain media coverage for the Summer Vibe campaign. The Team at Polkadot Communications assisted Vibe’s Marketing Team with securing a celebrity ambassador, media relations and events. Professional at all times, the Team at Polkadot Communications also injected an important dose of personality and fun into the campaign.
“Whilst they were efficient and organised, they were also creative, friendly and always adding new ideas. Polkadot Communications' work was backed up by comprehensive weekly phone WIPs and informative monthly reports. Polkadot Communications' contribution to the successful Summer Vibe campaign was significant.
“We have since selected Polkadot Communications to work on subsequent campaigns and look forward to working with the Team into the future.”
“Polkadot Communications was recommended through our advertising agency to work with us on the Organic Expo.
“Our objective was to raise the awareness level of the show in Melbourne to trade and general consumers. We had a very tight lead time of two months; however, Polkadot Communications was able to secure coverage for us in trade newsletters, online magazines, metropolitan newspapers and radio – all core to our demographic.
“The team was thorough with their reporting techniques and Dionne was an absolute pleasure to work with. I would, without hesitation, recommend Polkadot Communications as a fabulous PR agency to partner with.”
“The most impressive results in the campaign came in the form of TV appearances including The Morning Show, Today Tonight and A Current Affair, as well as front cover stories in Australia’s top selling weekly magazines, New Idea and Woman’s Day.
“Throughout our campaigns, we are kept up to date with weekly work in progress reports and nearly every day of the campaign we receive coverage from Polkadot Communications.
“We are so happy with the work that we’ve re-signed for a third year!”
“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.
“We needed to gain traction with our target consumers over and above what we could do with advertising.
“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.
“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”
“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.
“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”
“The PR exposure that was gained for the brand and the competition achieved more than three times our investment and reached more than 22 million people.
“We were very happy with the results achieved and thoroughly enjoyed working with Polkadot Communications.
“We would definitely work with Polkadot Communications again.”
“Flipsters went from zero public awareness to over 130 placements across magazines, newspapers, television, radio and a variety of online sources.
“We achieved excellent website hits, awareness, and sales, which were all built off of our very successful PR campaign.
“Polkadot Communications' high standard of professionalism is apparent in all their dealings, whether with media or clients.
“I have nothing but praise and recommendation for the Polkadot Communications team, and know that we will work with them again in the future.”
Dr Mark Kohout
“Since working on the Dr Kohout campaign, Polkadot Communications has established tight-knit relationships with beauty journalists, editors and producers.
“It is through these connections that they have achieved great coverage for me.
“I love the agency’s creative ideas and creative concepts. They really know the most successful formats to present ideas to the media, and always go the extra mile for me.”
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