Successful communications rely on great strategies and integrations with all other marketing channels. We use the power of the marketing mix to deliver client success.
The PR and Marketing Mix
Whether it’s cross market promotion of simply creating talkability, PR isn’t just about column inches; marketing a brand is key to its success. Polkadot Communications assesses the behaviour of the consumer and in doing so provides marketing solutions for our clients, whether it’s cross marketing, online marketing or out of the home.
By understanding who your customer is, their buying habits and media consumption habits, we’re able to look at complementary brands and cross align with them. We do this by:
See how we can cross align with like-minded brand’s database via sharing options.
Cross collaborations that provide the consumers with a reason to engage with both brands making it a mutually beneficial exercise.
Ensuring that everyone wins.
How marketing Works with PR
Are you looking for a PR Company that thinks outside the box and explores various strategies to build public awareness and establish your company’s image?
At Polkadot Communications, we believe that Public Relations Agencies should always consider complementing their activities with additional marketing and advertising activities. Often the tasks work hand in hand and whether your chosen PR Agency handles all of them (like we do!) or you have a variety of agencies or service providers who handle below the line and above the line tactics, a dedicated PR Company will integrate the marketing objectives into the PR strategy for all their clients.
In the same way, a professional marketer is interested in integrating publicity as part of their work scope, a good PR Company will work together with the marketing representative to align our objectives and missions.
At Polkadot Communications, we’re often working with an internal contact in the marketing department to assess their marketing activities which can extend from SEO, brochure copy, in store point of sale to trade show displays. The closer we work with the internal marketing departments or review their marketing objectives, we’re able to work cohesively to promote the client’s business.
A PR Company’s job does not begin at the writing of a press release and end with the published story, there are many steps in between when integrating marketing activities becomes an important step in our process.
Plan to succeed
As a Communications Agency in Sydney, we have been witness to successful partnerships with our clients who have an established marketing plan. We need to know how the product will be sold, how the service will be offered, and what is in the pipeline for the company that we can use as a guide to establish our PR strategy around. If a client does not have any of these prepared, then it’s our job as a PR Company to create these objectives and plans, so that what we do is complemented internally and that we are all working with the same objective in mind.
Marketing objectives change as do PR objectives, and open communication is the trick to ensuring that as a Public Relations Company, we’re on track to constantly chop and change our strategy to meet the demands of our client’s growing business and industry. What we do is not a stagnant task, it’s a fluid ever changing undertaking. What sets us apart from other Public Relations Companies in Sydney is that we’re able to service the client not just on PR strategy, but marketing campaigns, too.
“Polkadot Communications was recommended through our advertising agency to work with us on the Organic Expo.
“Our objective was to raise the awareness level of the show in Melbourne to trade and general consumers. We had a very tight lead time of two months; however, Polkadot Communications was able to secure coverage for us in trade newsletters, online magazines, metropolitan newspapers and radio – all core to our demographic.
“The team was thorough with their reporting techniques and Dionne was an absolute pleasure to work with. I would, without hesitation, recommend Polkadot Communications as a fabulous PR agency to partner with.”
Mary Hackett, Director of SHE Events
“We have worked with Polkadot for 2 seasons now to help grow our profile within Australia, and the support and service that they have provided has been second-to-none.
“In addition to their total dedication and professionalism, we have found Dionne and the team to possess a great understanding of our needs and a huge degree of flexibility in working within our parameters.
“All targets set were met, and the team secured for us some significant exposure which really boosted our brand recognition.
“To sum up, Polkadot are responsive, hardworking, creative, fun and most important of all – effective!”
Naomi Rudge, Communications Manager at DUO Boots
“Polkadot Communications is a no-nonsense, down-to-business PR operation that delivers great results.
“We needed to gain traction with our target consumers over and above what we could do with advertising.
“Polkadot Communications achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined.
“The results surpassed our expectations. I would strongly recommend Polkadot Communications to any organisation seeking a tangible public relations presence.”
Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia
The International Make-Up Artist Trade Show (IMATS)
“I would like to write to you and let you know about the exceptional PR services we have received from Dionne Taylor and Polkadot Communications.
“Dionne is a very proactive PR agent and is very well connected in the makeup and beauty industry throughout Australia.
“She always delivers more media attention and buzz for our show than we hope for, and always comes in on budget.
“I would not hesitate in recommending Dionne Taylor and Polkadot Communications for any PR projects.”
Michael Key, Publisher, Make-Up Artist magazine and founder of IMATS
“The Polkadot Communications team are passionate, energetic and great PR partners. They were always proactive and were always just a phone call away if we needed help.
“They helped us chart our way through difficult PR issues, and helped us engage with our community through the PR events they organised.
“Polkadot Communications' support helped Gumtree.com.au grow from a small start-up classifieds site to one of Australia’s leading classifieds sites, with over one million people visiting it every month.
“Thank you, Polkadot Communications team!”
Brian Shanahan, General Manager, Gumtree.com.au
“Representation by Polkadot Communications has been greatly beneficial to both the Luxe Fitness and Waist Trainer brand.
“The biggest success was a story that Polkadot pitched to the media which was picked up and shared by news outlets all over the world, providing me with global exposure which has been amazing for brand awareness.
“Polkadot Communications is extremely professional and provides regular updates of what they are doing, I would highly recommend them if you are looking for something to push your brand forwards.”
Iyia Liu, Founder of Luxe Fitness and Waist Trainer
“I’m really glad that I found Polkadot Communications.”
Dr Lisa Patterson-Kane, creator of the Get Happy App
Ronald McDonald House Randwick
"From the minute we started our partnership with Polkadot Communications we knew we had met a supportive, professional and honest organisation."
"The opportunities Polkadot Communications created for our Chapter exceeded our expectations due to the diligence, commitment and generosity of this endearing team."
"We have proudly developed a wonderful relationship together and they have become an integral part of our RMHCR family. which we will always cherish and we are excited about our future prospects together."
"We highly recommend their services across the charity sector because we know, when Polkadot is in your corner, good things will come your way."
Emma Thompson, Fundraising Coordinator at Ronald McDonald House Randwick
“Vibe Hotels engaged Polkadot Communications to help gain media coverage for the Summer Vibe campaign. The Team at Polkadot Communications assisted Vibe’s Marketing Team with securing a celebrity ambassador, media relations and events. Professional at all times, the Team at Polkadot Communications also injected an important dose of personality and fun into the campaign.
“Whilst they were efficient and organised, they were also creative, friendly and always adding new ideas. Polkadot Communications' work was backed up by comprehensive weekly phone WIPs and informative monthly reports. Polkadot Communications' contribution to the successful Summer Vibe campaign was significant.
“We have since selected Polkadot Communications to work on subsequent campaigns and look forward to working with the Team into the future.”
Tessa Anderssen, Communications Manager for Toga Hospitality (Vibe Hotels)
“Thank you, Polkadot Communications for your invaluable guidance and professionalism in kick starting Naked Wines’ media coverage.
“It’s been a delight to work with your skilled staff and watch our profile within the media grow.”
Luke Jecks, Managing Director for Naked Wines Australia
“The most impressive results in the campaign came in the form of TV appearances including The Morning Show, Today Tonight and A Current Affair, as well as front cover stories in Australia’s top selling weekly magazines, New Idea and Woman’s Day.
“Throughout our campaigns, we are kept up to date with weekly work in progress reports and nearly every day of the campaign we receive coverage from Polkadot Communications.
“We are so happy with the work that we’ve re-signed for a third year!”
Tamara Bykerk, owner of Bikini Island and designer of Baku & Ginja swimwear
“Flipsters went from zero public awareness to over 130 placements across magazines, newspapers, television, radio and a variety of online sources.
“We achieved excellent website hits, awareness, and sales, which were all built off of our very successful PR campaign.
“Polkadot Communications' high standard of professionalism is apparent in all their dealings, whether with media or clients.
“I have nothing but praise and recommendation for the Polkadot Communications team, and know that we will work with them again in the future.”
Ben Lipschitz, joint owner and founder of Flipsters
“Polkadot PR has done an exceptional job at positioning beautyblender across all media channels.
“Our products have graced the beauty pages of magazines such as Harpers Bazaar, Madison, Professional Beauty, Shop Till You Drop, Cosmopolitan Hair & Beauty, OK! Magazine, Bella Beauty, New Idea, Famous, Good Health & Medicine, NW and Woman’s Day.
“In addition, Polkadot PR had successfully gained exposure for beautyblender in newspapers such as the Herald Sun, Courier Mail, Sunday Telegraph, and the West Australian.”
Madison Browne, Managing Director, Beautyblender Australia
Dr Mark Kohout
“Since working on the Dr Kohout campaign, Polkadot Communications has established tight-knit relationships with beauty journalists, editors and producers.
“It is through these connections that they have achieved great coverage for me.
“I love the agency’s creative ideas and creative concepts. They really know the most successful formats to present ideas to the media, and always go the extra mile for me.”
Dr Mark Kohout
Nude by Nature
“The success of the campaign was easily measured on the high level of coverage seen, both in product placement and editorial coverage.
“Working with the Polkadot Communications team was an incredibly enjoyable time for us and they would come with our highest recommendation for any other brand.”
Clint Dowdell, Nude by Nature Make-up artist and Ambassador
“The PR exposure that was gained for the brand and the competition achieved more than three times our investment and reached more than 22 million people.
“We were very happy with the results achieved and thoroughly enjoyed working with Polkadot Communications.
“We would definitely work with Polkadot Communications again.”
Lynda Bundock, Brand Manager from Triumph International
“Quickboats launched its revolutionary unfolding boat to the Australian and online press and media at the 2013 Sydney International Boat Show.
“Polkadot Communications played a vital role in this launch assisting our company in receiving coverage in over 50 newspapers and online magazines in addition to radio and television appearances.
“The value of such communication has been of great assistance to our company.”
Deryck Graham, Managing Director of Quickboats
“Disney Couture owes much of its public awareness to, Polkadot Communications. Polkadot are a wonderfully talented, professional and likeable PR firm whom I would have no hesitation in recommending.”
Michael Tran, Director, Disney Couture
Learn about our other communications services...
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