Marketing Successful communications rely on great strategies and integrations with all other marketing channels. We use the power of the marketing mix to deliver client success.
The PR and Marketing Mix
Whether it’s cross market promotion of simply creating talkability, PR isn’t just about column inches; marketing a brand is key to its success. Polkadot Communications assesses the behaviour of the consumer and in doing so provides marketing solutions for our clients, whether it’s cross marketing, online marketing or out of the home.
By understanding who your customer is, their buying habits and media consumption habits, we’re able to look at complementary brands and cross align with them. We do this by:
See how we can cross align with like-minded brand’s database via sharing options.
Cross collaborations that provide the consumers with a reason to engage with both brands making it a mutually beneficial exercise.
Ensuring that everyone wins.
How marketing Works with PR
Are you looking for a PR Company that thinks outside the box and explores various strategies to build public awareness and establish your company’s image?
At Polkadot Communications, we believe that Public Relations Agencies should always consider complementing their activities with additional marketing and advertising activities. Often the tasks work hand in hand and whether your chosen PR Agency handles all of them (like we do!) or you have a variety of agencies or service providers who handle below the line and above the line tactics, a dedicated PR Company will integrate the marketing objectives into the PR strategy for all their clients.
In the same way, a professional marketer is interested in integrating publicity as part of their work scope, a good PR Company will work together with the marketing representative to align our objectives and missions.
At Polkadot Communications, we’re often working with an internal contact in the marketing department to assess their marketing activities which can extend from SEO, brochure copy, in store point of sale to trade show displays. The closer we work with the internal marketing departments or review their marketing objectives, we’re able to work cohesively to promote the client’s business.
A PR Company’s job does not begin at the writing of a press release and end with the published story, there are many steps in between when integrating marketing activities becomes an important step in our process.
Plan to succeed
As a Communications Agency in Sydney, we have been witness to successful partnerships with our clients who have an established marketing plan. We need to know how the product will be sold, how the service will be offered, and what is in the pipeline for the company that we can use as a guide to establish our PR strategy around. If a client does not have any of these prepared, then it’s our job as a PR Company to create these objectives and plans, so that what we do is complemented internally and that we are all working with the same objective in mind.
Marketing objectives change as do PR objectives, and open communication is the trick to ensuring that as a Public Relations Company, we’re on track to constantly chop and change our strategy to meet the demands of our client’s growing business and industry. What we do is not a stagnant task, it’s a fluid ever changing undertaking. What sets us apart from other Public Relations Companies in Sydney is that we’re able to service the client not just on PR strategy, but marketing campaigns, too.
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