SEOWithout good SEO its unlikely that a business will ever meet its full potential and get the best return on investment from it's other marketing and communications channels.
Search Engine Optimisation
Search Engine Optimisation (SEO) is vital for businesses if they want to effectively reach their target audiences without spending a fortune on paid advertising.
SEO is not just about making websites search engine friendly, it’s about giving users exactly what they are looking for so that they are more likely to buy from your brand rather than a competitor.
When the first position on Google search results gets over 30% of the clicks, we know our clients need to be in that top spot.
Why? Because 81% of shoppers conduct online research before making big purchases, and B2B companies that blog 11+ times per month get almost 3X more traffic than those blogging 0-1 times per month.
Before embarking on SEO campaigns we complete a full SEO assessment of your brand’s online presence with our extensive SEO auditing process. In doing so we can:
Examine the overall health of your search presence with regards to search engine friendliness and against industry benchmarks.
Identify if your site is suffering from any penalties caused by bad SEO practices.
Compare your search presence and website user experience against your competitors to identify where we can create clear competitive advantages.
How SEO Works
Based on the audit, we can then plan a campaign that will give the best return on investment and support all of your other marketing and communications channels.
It’s not necessarily about getting your website to the top-spot in Google, that can actually be impossible for many consumer products. Try a search for ‘best headphones’ for example, the top spots (and possibly the entire first page) of the search results are made up of review sites. There’s not a product page in sight!
That’s why our focus is not only on getting websites to the best possible position in the search results but getting them included within the sites that get the clicks, like review sites, media publications and influencer sites for example.
We are PR experts. That’s why we’re awesome at the technical stuff AND the relationship-building that’s needed to get our clients featured on the sites that get the clicks.
Conversion Rate Optimisation
It’s one thing getting the clicks and another thing getting people to do what you want them to do on your website, which is normally buying something or becoming a sales lead.
So we also spend time optimising websites so that our clients get more and more revenue from the visitors they get. Without this, the return on investment from SEO and other communications channels is much lower than it could be.
Get the most out of your marketing budget, get SEO.
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